Japanese Internet Firm Buys MailCreations

Share this article:
MailCreations.com, a permission-based direct marketing solutions provider, said yesterday that it has been acquired by Livedoor Co. Ltd., a Japanese Internet service provider.


Details of the transaction were not released.


MailCreations' E-Mail Marketing Network database contains 100 million opt-in e-mail addresses. The company also provides e-mail appending services and purchased search engine marketing firm seekOver.com in March. CEO Jose Vargas will stay on to run the company for Livedoor.


Livedoor said the acquisition is part of its strategy to expand its reach internationally. Aside from Japan, it has operations in China, Germany, Spain and Thailand. MailCreations is based in Miami.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?