Japanese Internet Firm Buys MailCreations

Share this article:
MailCreations.com, a permission-based direct marketing solutions provider, said yesterday that it has been acquired by Livedoor Co. Ltd., a Japanese Internet service provider.


Details of the transaction were not released.


MailCreations' E-Mail Marketing Network database contains 100 million opt-in e-mail addresses. The company also provides e-mail appending services and purchased search engine marketing firm seekOver.com in March. CEO Jose Vargas will stay on to run the company for Livedoor.


Livedoor said the acquisition is part of its strategy to expand its reach internationally. Aside from Japan, it has operations in China, Germany, Spain and Thailand. MailCreations is based in Miami.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.