Japanese Agency Will Make DoubleClick's DARTmail Available to Clients

Share this article:
OptoMail, a permission-based e-mail marketing agency based in Tokyo, plans to offer DoubleClick's DARTmail services to its corporate clients that want to send targeted, personalized e-mail to their opt-in lists.


The company said its clients generally see click-through rates of 5 percent to 18 percent, depending on the type of list and the message. It has more than 3 million e-mail names under management.


DoubleClick's DARTmail system serves more than 300 million messages per month. The company said that for the first time, services that have been available to DARTmail users in the United States are now available in Japan, including automatic detection of user platform, one-to-one dynamic personalization and real-time tracking of reader actions.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.