Euro RSCG Edge, the direct response marketing arm of agency Euro RSCG Worldwide, has launched a unit dedicated to short-form media. Jennifer Peabody will lead the unit as SVP.
Nearly three-quarters (74%) of IBM's business partners told the company they realize the number of social media outlets is growing, precipitating the need for them to increase their educational scope in that area.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.