Janel Landis

Janel Landis is director of search marketing at SendTec Inc., St. Petersburg, FL. Reach her at jlandis@sendtec.com.

Most Recent Articles by Janel Landis

Brands can benefit from affiliate marketing

Brands can benefit from affiliate marketing

Affiliate marketing programs are commonly used by large and small companies as a low-risk means of obtaining new customers. However, some affiliate marketers have been plaguing search engine marketers for years. Google will serve only one ad per display URL, and the display URL must match the destination. So what happens when affiliate marketers pick up your offer and start using search to drive acquisition for you? (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.