Direct Line Blog

Jameson toasts St. Patrick's Day via mobile

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This St. Patrick’s Day, Irish whiskey firm Jameson has teamed up with mobile marketing firm HipCricket for a campaign that calls consumers to celebrate the holiday via their mobile phones.
Through the end of the holiday, consumers 21 and over can opt-in to receive the toasts and enter the sweepstakes by texting IRISH to 80782.
The mobile campaign is part of an overall marketing initiative called “Jameson Full-On Irish” Sweepstakes. Jameson’s domestic importer, Pernod Ricard USA, worked with creative agency, Marketing Drive, to develop this national campaign. Five winners of the national sweepstakes will win a trip to the Old Jameson distillery in Dublin, Ireland.
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