Jameson toasts St. Patrick's Day via mobile

Share this article:
This St. Patrick’s Day, Irish whiskey firm Jameson has teamed up with mobile marketing firm HipCricket for a campaign that calls consumers to celebrate the holiday via their mobile phones.
Through the end of the holiday, consumers 21 and over can opt-in to receive the toasts and enter the sweepstakes by texting IRISH to 80782.
The mobile campaign is part of an overall marketing initiative called “Jameson Full-On Irish” Sweepstakes. Jameson’s domestic importer, Pernod Ricard USA, worked with creative agency, Marketing Drive, to develop this national campaign. Five winners of the national sweepstakes will win a trip to the Old Jameson distillery in Dublin, Ireland.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...