Most Recent Articles by James Jarnot
Don't let your organization stuff its database with poor quality information.
Does your brand act on customer preferences? Or, are your promises to do so just political jargon?
Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.
Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential.
Most professionals agree that social helps their marketing take flight.
More Articles by James Jarnot
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...