Most Recent Articles by James Jarnot
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.
A cheat sheet to help event-going veterans and newbies alike gear up for their next summit.
Poor customer experiences can lead to deflated revenue and loyalty.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
More Articles by James Jarnot
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...