James Jarnot

James Jarnot

Art Director

James Jarnot is the Art Director of Direct Marketing News. For over 15 years he has been designing a wide variety of magazines, ranging from financial to fashion.

Most Recent Articles by James Jarnot

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

Failing to measure ROI keeps marketers from getting to the big leagues.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

CMOs had greater responsibility once—it was awful, according to one famous feline.

Infographic: A Snapshot of Email Marketing in 2014

Infographic: A Snapshot of Email Marketing in 2014

Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.

Infographic: Talkin' 'bout My Generation

Infographic: Talkin' 'bout My Generation

Make peace with millennials by giving them a voice.

More Articles by James Jarnot

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.