Failing to measure ROI keeps marketers from getting to the big leagues.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
CMOs had greater responsibility once—it was awful, according to one famous feline.
Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.
Make peace with millennials by giving them a voice.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.