Most Recent Articles by James Jarnot
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
Siloed marketing will melt away engagement and purchase opportunities.
Finding new customers and retaining existing ones isn't every owner's forte.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Being eco-friendly can help brands earn some green, too.
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Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...