Most Recent Articles by James Jarnot
Poor data quality and integration can cause a marketing mess.
The discipline is projected to mature into a rich blend of social media and mobile engagement.
The median salary for male email marketers is $15,000 more than that of females'.
For most marketers, personalization is the cure for ineffective content.
Data protection appears to be many companies' Achilles' heel.
More Articles by James Jarnot
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.