Most Recent Articles by James Jarnot
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
More than half of them say they're overworked and that they have a hard time proving their worth at the office.
Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.
Earthlings are willing to share their data to enhance their customer experiences.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
More Articles by James Jarnot
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...