It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
If marketers want to be at the top of their class, they have to brush up on data management.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
Marketers need to treat their customers, not trick them.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.