E-mail marketing has become a staple in today's marketplace. Unfortunately, the proliferation of spam and identity theft scams has drastically reduced the effectiveness of the practice and has buried the applicable e-mails under mountains of garbage. While many people still get excited to see junk postal mail arrive in their mailbox, that sentiment typically does not carry over to an inbox full of junk e-mails.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.