E-mail marketing has become a staple in today's marketplace. Unfortunately, the proliferation of spam and identity theft scams has drastically reduced the effectiveness of the practice and has buried the applicable e-mails under mountains of garbage. While many people still get excited to see junk postal mail arrive in their mailbox, that sentiment typically does not carry over to an inbox full of junk e-mails.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.