Jackson Associates, MAISY

Share this article:
Jackson Associates, Chapel Hill, NC, announced extensions in the 1998 update of its MAISY (Market Analysis and Information System) commercial customer energy marketing database system.


The customer-detailed information system is designed specifically for the energy utility industry and provides energy, hourly loads, building, equipment, occupant and other energy-related information and profitability analysis for commercial and residential customers. According to Jackson, customer data is available for the 48 continental states, and hourly energy and profitability analysis may be conducted for any of 215 U.S. cities.


The extensions expand the MAISY to include colleges, universities and federal buildings. The database provides additional customer business-category detail by identifying retail businesses as strip malls, enclosed malls, retail businesses and services. The software allows a user to drill down to customer segments or to an individual customer by using a number of variables.


For more information, call 919/967-9000.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.