J. Jill Uses Experian for Integrated Database Platform

Share this article:
J. Jill Group tapped Experian to host a multichannel database in a five-year deal covering database, data, decision-support and processing services.


Incorporating its Truvue technology, Experian's database management system links the apparel retailer's transaction data from store point-of-sale with the Web site and call center. The solution includes Experian demographic, attitudinal and channel preference data.


J. Jill also is using Experian's analytical consulting services to create customer contact strategies to gain customers, and their frequency and loyalty.


J. Jill expects to better identify and link customers and their purchase behavior across all channels in a shortened cycle time.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.