J. Jill Uses Experian for Integrated Database Platform

Share this article:
J. Jill Group tapped Experian to host a multichannel database in a five-year deal covering database, data, decision-support and processing services.


Incorporating its Truvue technology, Experian's database management system links the apparel retailer's transaction data from store point-of-sale with the Web site and call center. The solution includes Experian demographic, attitudinal and channel preference data.


J. Jill also is using Experian's analytical consulting services to create customer contact strategies to gain customers, and their frequency and loyalty.


J. Jill expects to better identify and link customers and their purchase behavior across all channels in a shortened cycle time.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.