J. Jill Group to Open Shop in L.A.
The Quincy, MA-based retailer of women's apparel, accessories and footwear markets its products through its retail stores, catalogs and e-commerce site.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.