IXI acquires Cohorts in customer-segmentation deal

Share this article:

IXI Corp. has acquired Cohorts, bringing together two of the leading customer-segmentation service providers.

In 1991, Cohorts developed the first household-based segmentation that uses a proprietary algorithm to group households into 30 unique "cohorts."

This service is used by marketers from the cable and telecom industries, financial services and hospitality to send customized direct mail based on lifestyle, demographic and household characteristics.

Cohorts' revenue approached $5 million last year.

IXI, a leader in financial segmentation, wanted to combine Cohorts' household segmentation with their own knowledge, said Matthew Kratter, VP at Petsky Prunier, who represented Cohorts in the deal.

"The ability to sell the leading product in household segmentation should boost [IXI's] expansion not only into financial services but other verticals as well," Kratter said.

The Cohortsábusiness will remain in Denver and will continue under the leadership of Scott Schroeder, CEO, and Craig Elzas, COO. Cohorts will become a division of IXI, based in McLean, VA.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...