iWon's Ad Products Feature Personalization

Share this article:
Amid steady concerns that Internet users are not clicking on banner ads, Web portal iWon yesterday debuted four new advertising products that allow advertisers to personalize their ads and embed call-to-action features in them.


The products are called iWon Click, iPersonalize, iCustomize and iAttract. The company, which developed its consumer database in part by offering visitors entry into cash sweepstakes, said two of the products -- iWon Click and iPersonalize -- enable advertisers to leverage its registered user base.


IWon would not reveal how many registered users it has in its database.


IWon Click allows advertisers to implement call-to-action features on the banner ads. Users can request e-mail offers, offline catalogs and additional information about the company by clicking on the appropriate link on the ad, company representatives said.


IPersonalize lets marketers use text with the registered user's name in it above the banner ad.


ICustomize allows an advertiser to set up text, links, graphics and drop-down boxes, all of which link to unique pages on the advertiser's Web site.


Finally, the iAttract product lets advertisers set up ads in which 3-D images flash in and out of the ad.


"Web sites have missed the boat as it relates to servicing advertisers and sponsors," said Bill Daugherty, founder and co-CEO of iWon, Irvington, NY. "We're trying to create compelling products that are eye-catching for the user, but also truly work to accomplish the goals of the advertiser, whether that's brand building, direct marketing or any other segment that they may have."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: AOL Mobile Advertising Goes Native

News Byte: AOL Mobile Advertising Goes Native

The company expands roll out of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.