iWon Increases Prize Booty
iWon members earn one entry every time they click on links or features, up to 100 per day. Users who accumulate 400 entries per week will be entered into the $1,000 a week giveaway.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.