iWon Increases Prize Booty
iWon members earn one entry every time they click on links or features, up to 100 per day. Users who accumulate 400 entries per week will be entered into the $1,000 a week giveaway.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.