IVillage Reportedly to Sell E-Commerce Unit

Share this article:
IVillage is in talks to sell its iBaby e-commerce unit to BabyGear.com, its online e-tailer, according to reports.


A spokeswoman for iVillage told Reuters Friday that iBaby will be sold off in the wake of a management turnover at the women's network.


IVillage declined to comment on the report.


The rumored sale has led to speculation by some analysts that iVillage might sell all of its e-commerce units, which include Astrology.com, PlusBoutique.com and iMaternity.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.