IVillage Picks Omniture

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Web analytics provider Omniture said yesterday that iVillage Inc. deployed SiteCatalyst across all its online properties to help measure, manage and optimize its online strategies and marketing campaigns.


New York-based iVillage is using its SiteCatalyst solution to help determine the most productive content and site design to increase visitors' time on the site and conversion rates. Optimizing its newsletter subscription pages and redesigning the membership sign-up process has already increased conversion rates.


Omniture's SiteCatalyst solution is providing actionable data regarding the site's 470 million monthly page views for the quarter ending Dec. 31.


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