IVillage Picks Omniture

Share this article:
Web analytics provider Omniture said yesterday that iVillage Inc. deployed SiteCatalyst across all its online properties to help measure, manage and optimize its online strategies and marketing campaigns.


New York-based iVillage is using its SiteCatalyst solution to help determine the most productive content and site design to increase visitors' time on the site and conversion rates. Optimizing its newsletter subscription pages and redesigning the membership sign-up process has already increased conversion rates.


Omniture's SiteCatalyst solution is providing actionable data regarding the site's 470 million monthly page views for the quarter ending Dec. 31.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.