iVillage, NBC Link for 'Providence' Promotion

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iVillage.com and NBC, New York, yesterday agreed to partner on a sweepstakes called "Be the Star That You Are." The online/on-air sweepstakes offers one grand-prize winner a trip to Hollywood and a walk-on part on the NBC TV series "Providence."


The sweepstakes begins Thursday and runs until April 24. It features a daily $1,000 shopping spree giveaway on iVillage that is good for any of the Web site's shopping partners. The sweepstakes can also be accessed at NBC.com. NBC will promote the sweepstakes on air.

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