iVillage Holds Ads Until After Christmas

Share this article:
iVillage, the online community targeting American women, has confirmed that it will hold all advertising until after Christmas day.


The company reportedly has a $40 million advertising budget, which includes some $11.5 million in air time bartered though one of the company's investors, NBC, which is a 6 percent owner. Television commercials for iVillage are expected to begin airing today.


In a published report, Michele Slack, an analyst at online research firm, Jupiter Communications, New York, said "I'm sure they're thinking about Oxygen's cable-channel launch. "iVillage is probably looking to brand themselves when the environment is less cluttered with competitors."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.