iTurf, Delia's to Merge

Share this article:
iTurf Inc., New York, and Delia's Inc., New York, earlier this month made plans to merge. The transaction is subject to shareholder approval and closing conditions, and is expected to close during the fourth quarter of fiscal year 2000.


iTurf is part of a network of 10 Web properties and catalogs that reach 70 million 13- to 24-year-olds per year. The network -- which has 12 million names in its collective database -- includes Delia's, Droog, gURL.com and TSI Soccer.


The combined company, called Delia's iTurf Inc., is expected to focus on two core businesses: multichannel retailing under the Delia's brand, which includes catalogs, Internet and retail stores; and online content and community under the iTurf network.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.