It's OK for Nonprofits to Prospect Again: DMA

Share this article:
The Direct Marketing Association yesterday ended its call on nonprofits to suspend outbound telephone fundraising except to donors with whom the organization has a prior relationship.


On Sept. 18, DMA president/CEO H. Robert Wientzen called on the DMA's 300 nonprofit members to cease prospecting for new donors via telemarketing until at least the end of the month.


"The month has ended, and I want to thank you for your support," said a message from Wientzen in the organization's daily e-mail update, which goes to 14,000 DMA members.


The call to suspend outbound telemarketing followed reports that scam artists were soliciting donations to nonexistent charities after the Sept. 11 terrorist attacks on the World Trade Center and Pentagon. As a result of the reports, there were "serious threats by state legislators -- and some federal policy makers -- to expeditiously enact laws that could have a devastating long-term impact" on businesses and telemarketers, Wientzen's note said.


"I am confident that our call to action, though a hardship for some of you, has helped preserve consumer confidence in our industry as well as aid authorities in identifying wrongdoers," the note said.


Response to the DMA's call was overwhelmingly positive, the association said.


"We got an enormous number of [positive] e-mails," said Michael Faulkner, the DMA's senior vice president of segments and affiliates.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.