It's OK for Nonprofits to Prospect Again: DMA

Share this article:
The Direct Marketing Association yesterday ended its call on nonprofits to suspend outbound telephone fundraising except to donors with whom the organization has a prior relationship.


On Sept. 18, DMA president/CEO H. Robert Wientzen called on the DMA's 300 nonprofit members to cease prospecting for new donors via telemarketing until at least the end of the month.


"The month has ended, and I want to thank you for your support," said a message from Wientzen in the organization's daily e-mail update, which goes to 14,000 DMA members.


The call to suspend outbound telemarketing followed reports that scam artists were soliciting donations to nonexistent charities after the Sept. 11 terrorist attacks on the World Trade Center and Pentagon. As a result of the reports, there were "serious threats by state legislators -- and some federal policy makers -- to expeditiously enact laws that could have a devastating long-term impact" on businesses and telemarketers, Wientzen's note said.


"I am confident that our call to action, though a hardship for some of you, has helped preserve consumer confidence in our industry as well as aid authorities in identifying wrongdoers," the note said.


Response to the DMA's call was overwhelmingly positive, the association said.


"We got an enormous number of [positive] e-mails," said Michael Faulkner, the DMA's senior vice president of segments and affiliates.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.