It's important not to annoy with e-mail
Sid Liebenson, EVP and director of marketing, Draftfcb
February 16 2009
Quick, a show of hands: How many of you recommend using e-mail to market to business-to-business prospects and customers? I suspect there are plenty of hands now in the air. According to a DMA "Power of Direct" study, the ROI for commercial e-mail marketing averages $45.65.
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