Agendize, a company based in Troyes, France with an office in Grapevine, Texas, used today's shop.org FirstLook show as the venue for announcing its new "Click to Save and Share Suite for E-Commerce."

The online sales conversion toolset was designed to improve customers' online buying experience by allowing them to move and share advertising and product content with just a single click, according to company founder and CEO Alex Rambaud. There are more than twelve different formats available, he said, to enable customers to save information in the shopping cart or share it with friends without any cut-and-paste.

The customer can also save information to a mobile phone -- a feature that Mr. Rambaud demonstrated while we were talking by sending some scintillating information to my cellphone on ladies' handbags from the web site of My Kate's Bag in Grapevine.

By enabling customers to save and share product information before purchase, shopping carts are abandoned less often while referrals and revenues are increased. Among the suites' features are Contact Now, Share with Others and Save for Later.

Agendize was founded in 2002 and is privately held. "It started with user frustration," says Mr. Rambaud. "The tools can be placed anywhere on your site, as well as banner ads or in your email communications, and they can be configured to transfer your branding and shopping cart information.

-- Posted by Adrian Courtenay