iTenol Product Aims to Improve CRM Implementations

Share this article:
ITenol Inc., a customer relationship management consultancy, yesterday announced a new product designed to increase the odds of success in CRM implementations.


Industry analysts report that about 65 percent of CRM solution implementations fail to meet expectations and that this rate will reach 80 percent by 2003, according to iTenol, Milpitas, CA. However, many of these implementations are doomed even before they begin, iTenol said, because of an inaccurate definition of business requirements and errors in selection of a CRM services vendor.


ITenol said its CRM Solution Acquisition Manager aims to correct these problems. It provides online access to CRM expertise and allows all stakeholders in an organization to participate and collaborate over the Internet in requirements definition and vendor selection.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.