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DMNews 2006 Issue Archive
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December 18, 2006
December 11, 2006
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Most Popular
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Three trends to watch in e-mail marketing
Editorial: The DM landscape has changed permanently
Measurement makes Facebook a marketing win
Do celebrities help social media campaigns?
Inbox Insider: E-mail marketing firms move into Asia-Pacific market
Consumers expect real-time results
Diapers.com testing social media, e-mail integration with Responsys' tool
Making direct mail and e-mail work together
Measuring ROI for Web Experience Management
Clean data helps mail reach its target
Making direct mail and e-mail work together
Staples kicks off b-to-b site
Measurement makes Facebook a marketing win
Variable data helps make print personal
Starwood targeting competitors' customers with hush-hush loyalty program
Gupta agrees to pay $7.4M to settle SEC charges
Three trends to watch in e-mail marketing
Diapers.com testing social media, e-mail integration with Responsys' tool
LL Bean debuts e-commerce site, catalog for spring collection
Editorial: The DM landscape has changed permanently
Bank of America extends Merrill Lynch campaign with interactive billboard
Reader's Digest, Arcadia release South African names through Acton
Sharp turns on integrated effort highlighting TV technology
GameStop plans revamped loyalty program, expanded downloadable offerings
Union leaders tell senators to oppose five-day delivery plans
Einstein Bros. parent names Young & Rubicam AOR
Zappos.com uses puppets to promote customer service work
Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort
Footlocker.com launches PIP targeting e-commerce buyers
Aflac launches user-generated video contest
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