As painful and befuddling as it has been to watch, hear and read, it was impossible to ignore the mountain of bad-to-worse news coming out ...
While retailers continue to refine and upgrade their Web sites, have they made the buying experience easier for customers? When Decision Direct Research's 2007 post-holiday ...
The Wall Street meltdown destroyed the trust customers had in financial institutions. The disaster requires almost complete re-positioning and messaging to consumers by the surviving ...
The green movement, rising paper production costs and the migration to online marketing pose major challenges for print and production. Our experts offer strategies and ...
One of the strongest advantages of e-mail is its ability to segment. DMNews discovers how the NFL uses e-mail to reach millions of devoted fans.
More government agencies are using social marketing — the application of commercial marketing concepts — for their public awareness campaigns.
Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch ...
Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.
As far as entry level candidates go, we admire someone who takes the time to research the industry, especially in our areas of specialization.
During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail ...
Bonnier Corp. has acquired Working Mother Media Inc., publisher of the magazine Working Mother. The acquired company also produces a number of events and conferences, ...
The US Postal Service expects to end the current fiscal year with a volume decline of nine billion pieces and with at least a $2 ...
German skin care company Beiersdorf is trying to corner the market on kisses. That's right, kisses. The beauty care company is working with Omnicom agency ...
Credit card direct mail offerings dropped for the third consecutive quarter, and that trend is expected to continue, considering the current financial crisis on Wall ...
Some of the catalog industry's major players stood last week in support of mail preference service Catalog Choice, including Williams-Sonoma, Orchard Brands, LL Bean and ...
Yahoo's latest platform, APT from Yahoo, began rolling out with its first publishers — the San Francisco Chronicle and San Jose Mercury News — last ...
While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIG last week, there ...
Operating an e-commerce store is not just about having products for sale on a Web site. Savvy online retailers are finding that using data to ...
There's no better way to stand out in your customer's inbox than sending a dimensional mail piece, say experts. But is it worth the extra ...
Lifestyle and skateboarding apparel brand Vans is entering the mobile space with text and mobile downloads. The apparel company has launched mobile offerings through partnerships ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
