September 2008 30 39 Issue of Direct Marketing News

September 2008 30 39 Issue of Direct Marketing News

Editorial

Industry initiatives show progress despite tough times

As painful and befuddling as it has been to watch, hear and read, it was impossible to ignore the mountain of bad-to-worse news coming out ...

Op-Ed

It's time to critique your Web site

While retailers continue to refine and upgrade their Web sites, have they made the buying experience easier for cus­tomers? When Decision Direct Research's 2007 post-holiday ...

Recovering from Wall St.'s fall

The Wall Street meltdown destroyed the trust customers had in financial institu­tions. The disaster requires almost complete re-positioning and messaging to consumers by the surviving ...

Gloves Off

How can print adapt to the digital age?

The green movement, rising paper production costs and the migration to online marketing pose major challenges for print and production. Our experts offer strategies and ...

Main Feature

Segment e-mail lists to hit your target

One of the strongest advantages of e-mail is its ability to segment. DMNews discovers how the NFL uses e-mail to reach millions of devoted fans.

Vertical Feature

Government-to-public campaigns use commercial marketing tactics

More government agencies are using social marketing — the application of commercial marketing concepts — for their public awareness campaigns.

The Work

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch ...

Nailed It

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.

People News

What kinds of skills and experience make an entry level candidate impressive to a DRTV hiring manager?

As far as entry level candidates go, we admire someone who takes the time to research the industry, especially in our areas of specialization.

Analysis

Retailers cautious for holiday sales lift

During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail ...

News Articles

Bonnier Corp. acquires Working Mother

Bonnier Corp. has acquired Working Mother Media Inc., publisher of the magazine Working Mother. The acquired company also produces a number of events and conferences, ...

USPS looks at tight fiscal year

The US Postal Service expects to end the current fiscal year with a volume decline of nine billion pieces and with at least a $2 ...

Nivea Lip Care asks social networkers to pucker up

German skin care company Beiers­dorf is trying to corner the market on kisses. That's right, kisses. The beauty care company is working with Omnicom agency ...

Credit card mail sees decline

Credit card direct mail offerings dropped for the third consecutive quar­ter, and that trend is expected to con­tinue, considering the current financial crisis on Wall ...

Mail crowd rallies for choice

Some of the catalog industry's major players stood last week in support of mail preference service Catalog Choice, including Wil­liams-Sonoma, Orchard Brands, LL Bean and ...

Yahoo's APT aims to aggregate the Web

Yahoo's latest platform, APT from Yahoo, began rolling out with its first publishers — the San Francisco Chronicle and San Jose Mercury News — last ...

Optimized

To gain market share in a recession, try social marketing

While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIG last week, there ...

Shopping cart data returns sales

Operating an e-commerce store is not just about having products for sale on a Web site. Savvy online retailers are finding that using data to ...

Technique

Add dimension for direct mail success

There's no better way to stand out in your customer's inbox than sending a dimensional mail piece, say experts. But is it worth the extra ...

Third Screen

Vans skates into mobile to form brand affinity

Lifestyle and skateboarding apparel brand Vans is entering the mobile space with text and mobile downloads. The apparel company has launched mobile offerings through partnerships ...

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