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September 28, 2009 Issue of Direct Marketing News

September 28, 2009 Issue of Direct Marketing News

Spotlight

Putting a brand on Web metrics

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
 

Editorial

Editorial: Agencies can do better with their Web sites

Ad agency Web sites suck. Well, most of them. I was doing research recently that involved visiting a long list of agency Web sites, including ...
 

Op-Ed

Digital printing is smart, cost-effective

Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI ...
 

Gloves Off

Should marketers target by ethnicity?

As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity ...
 

Main Feature

DRTV clicks for sales

Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take ...
 

Vertical Feature

Personal touch for loyalty

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

The Work

Showcasing creative solutions

L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for ...
 

Nailed It

DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
 

Expert Advice

A position requires "strategic thinking." What's the best way to show that I have this attribute?

We receive a large amount of résumés that lead with the attribute of strategic thinking in the professional summary section. This descriptor may have become ...
 

Direct Choice

Don't discount the value of data in keeping loyalty programs engaging

Because I travel on a regular basis for my job, membership to the airlines and hotel loyalty clubs are a necessity. When not on the ...
 

Analysis

USPS branch closures unlikely to affect DM

A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in ...
 

News Articles

Ikea expands its presence in US digital with AOL alliance

Swedish home furnishings retailer Ikea will launch a digital campaign with AOL next month that includes display advertising, custom content and a microsite. The effort ...
 

CarMD takes DRTV for a spin

CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll out a long-form infomercial for the device ...
 

American Family integrated push has NBC, CBS, MSN as partners

American Family Insurance launched an integrated campaign this month with NBC Universal, CBS Radio, Katz Advantage and MSN.
 

YAI revamps site for better engagement

Nonprofit the YAI Network has integrated its relaunched Web site with its online marketing, fundraising and advocacy system, with the goal of better engaging visitors.
 

USPS rescue plan passes in House

The US House of Representatives passed legislation on September 25 that would allow the US Postal Service to cut the amount of money it is ...
 

New VDP platform from Advanced Image Direct integrates Salesforce

Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters ...
 

JCPenney takes coupons mobile

Mobile coupons come to retail after successful tests in fast food, grocery.
 

DM vets 21st Century and PCH to test social

Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering ...
 

BrandNew

Find pieds-à-terre online

Second Porch, a Web site for vacation housing rentals, is using social media for lead generation. The new Facebook app, called "Rent & Trade Vacation ...
 

Optimized

Networks use online video to give consumers a taste of new programming

For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.
 

Technique

Leads let you down? Look at the source

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying ...
 

ToolBox

Toolbox: Tips on mobile, social media, CRM and Internet marketing

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Third Screen

Fox mobile effort brings print to life

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and ...