September 2006 Issue of Direct Marketing News

September 2006 Issue of Direct Marketing News


Former Home Depot Exec John Costello On Aspen Marketing's Board

The former top marketing executive at The Home Depot Inc. has joined Aspen Marketing Services' board of directors.

Birth Announcement

DraftFCB, that bold experiment in branding and direct marketing synergy, sent a news release Sept. 21 to all those who matter in the media world. ...

Viral Marketing Makes Good Fit for Levi's

By offering an incentive to consumers who share ads they've created online at, Levi's has added a twist to one of the latest crazes ...

Kripalu Strikes a Pose for Growth

Kripalu Strikes a Pose for Growth

Self-Mailer Boosts Returns From Investors

Consumers, it appears, do judge a book by its cover.

This E-Mail Will Self-Destruct...

Toronto patent attorney Andrew Currier uses self-destructible e-mail as a way to remove time-sensitive e-mails from a recipient's inbox and confirm that the right person ...

Potter Preparing for May 6 Increase

NEW YORK -- Postmaster General John E. Potter told U.S. Postal Service business customers that the agency must prepare for a possible May 6 rate ...

A Day in the Life of Outrider

ST. LOUIS -- DM News associate editor Giselle Abramovich was invited to spend a day at search marketing consultancy Outrider's office in St. Louis. The ...

Spamhaus Rejects $11.7M Court Order

Spamhaus has no plans to comply with an order to pay $11.7 million in damages to Chicago marketing firm e360insight and its CEO, David Linhardt, ...

Panel Talks Industry's Costs, Complexities

NEW YORK -- The risks and rewards of insert media were the focus at the Direct Marketing Association's Insert Media Council annual luncheon Sept. 19 ...

List Counsellors' Rich Reinhart Passes Away

Richard M. Reinhart Jr., president and founder of list brokerage and management firm List Counsellors Inc., died Sept. 12. He was 63.

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...