The former top marketing executive at The Home Depot Inc. has joined Aspen Marketing Services' board of directors.
DraftFCB, that bold experiment in branding and direct marketing synergy, sent a news release Sept. 21 to all those who matter in the media world. ...
By offering an incentive to consumers who share ads they've created online at www.us.levi.com, Levi's has added a twist to one of the latest crazes ...
Kripalu Strikes a Pose for Growth
Consumers, it appears, do judge a book by its cover.
Toronto patent attorney Andrew Currier uses self-destructible e-mail as a way to remove time-sensitive e-mails from a recipient's inbox and confirm that the right person ...
NEW YORK -- Postmaster General John E. Potter told U.S. Postal Service business customers that the agency must prepare for a possible May 6 rate ...
ST. LOUIS -- DM News associate editor Giselle Abramovich was invited to spend a day at search marketing consultancy Outrider's office in St. Louis. The ...
Spamhaus has no plans to comply with an order to pay $11.7 million in damages to Chicago marketing firm e360insight and its CEO, David Linhardt, ...
NEW YORK -- The risks and rewards of insert media were the focus at the Direct Marketing Association's Insert Media Council annual luncheon Sept. 19 ...
Richard M. Reinhart Jr., president and founder of list brokerage and management firm List Counsellors Inc., died Sept. 12. He was 63.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
