September 2006 Issue of Direct Marketing News

September 2006 Issue of Direct Marketing News

Miscellaneous

Former Home Depot Exec John Costello On Aspen Marketing's Board

The former top marketing executive at The Home Depot Inc. has joined Aspen Marketing Services' board of directors.

Birth Announcement

DraftFCB, that bold experiment in branding and direct marketing synergy, sent a news release Sept. 21 to all those who matter in the media world. ...

Viral Marketing Makes Good Fit for Levi's

By offering an incentive to consumers who share ads they've created online at www.us.levi.com, Levi's has added a twist to one of the latest crazes ...

Kripalu Strikes a Pose for Growth

Kripalu Strikes a Pose for Growth

Self-Mailer Boosts Returns From Investors

Consumers, it appears, do judge a book by its cover.

This E-Mail Will Self-Destruct...

Toronto patent attorney Andrew Currier uses self-destructible e-mail as a way to remove time-sensitive e-mails from a recipient's inbox and confirm that the right person ...

Potter Preparing for May 6 Increase

NEW YORK -- Postmaster General John E. Potter told U.S. Postal Service business customers that the agency must prepare for a possible May 6 rate ...

A Day in the Life of Outrider

ST. LOUIS -- DM News associate editor Giselle Abramovich was invited to spend a day at search marketing consultancy Outrider's office in St. Louis. The ...

Spamhaus Rejects $11.7M Court Order

Spamhaus has no plans to comply with an order to pay $11.7 million in damages to Chicago marketing firm e360insight and its CEO, David Linhardt, ...

Panel Talks Industry's Costs, Complexities

NEW YORK -- The risks and rewards of insert media were the focus at the Direct Marketing Association's Insert Media Council annual luncheon Sept. 19 ...

List Counsellors' Rich Reinhart Passes Away

Richard M. Reinhart Jr., president and founder of list brokerage and management firm List Counsellors Inc., died Sept. 12. He was 63.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.