Every time you turn around, the pundits are evaluating Barack Obama and John McCain's potential to lead the country. Your friends, family, neighbors and colleagues ...
Free shipping can add appeal to a retailer's overall offer; however, the incentive has become fairly common and more costly for retailers to deliver. Our ...
It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where ...
Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.
Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.
It's imperative to hire people who can bring a considerable amount of knowledge and experience to the table. Candidates should also do some old-fashioned homework. ...
Fifteen do-not-mail bills have been introduced in state legislatures over the past year, according to the Direct Marketing Association. Of those bills, four are still ...
Successful DRTV marketers, such as the ASPCA, are willing to roll with changes in the sector.
The outlook for retailers' 2009 direct marketing spend is uncertain, particularly in light of recent high-profile Wall Street woes such as the bankruptcy of financial ...
Chevron Corporation launched a public education campaign last week to promote energy efficiency. The "I will" campaign features print and television ads, as well as ...
In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company ...
Last week, the world of online video content grew significantly when The Internet Movie Database (IMDb), Amazon.com and NBC each launched new online video services.
Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these ...
Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
