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Direct Marketing News
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Issue Archive
> September 22, 2008 Issue of Direct Marketing News
September 22, 2008 30 38 Issue of Direct Marketing News
Spotlight
Spotlight conversation: Multichannel state of mind
ShopNBC's Stewart on the synergy of Web and TV.
Op-Ed
Obama's site wins in a landslide
Every time you turn around, the pundits are evaluating Barack Obama and John McCain's potential to lead the country. Your friends, family, neighbors and colleagues ...
Gloves Off
Is shipping given away too easily?
Free shipping can add appeal to a retailer's overall offer; however, the incentive has become fairly common and more costly for retailers to deliver. Our ...
Vertical Feature
Use social media to reach teens
It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where ...
The Work
Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO
Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.
Nailed It
DMNews talks with Chad Hartvigson, CEO of Prep Sportswear
Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.
People News
How can digital companies attract strong candidates and increase employee retention?
It's imperative to hire people who can bring a considerable amount of knowledge and experience to the table. Candidates should also do some old-fashioned homework. ...
Analysis
Do-not-mail threat still being monitored
Fifteen do-not-mail bills have been introduced in state legislatures over the past year, according to the Direct Marketing Association. Of those bills, four are still ...
News Articles
DRTV shows off new tricks
Successful DRTV marketers, such as the ASPCA, are willing to roll with changes in the sector.
DM spend forecast is cloudy
The outlook for retailers' 2009 direct marketing spend is uncertain, particularly in light of recent high-profile Wall Street woes such as the bankruptcy of financial ...
Chevron puts energy into conservation awareness
Chevron Corporation launched a public education campaign last week to promote energy efficiency. The "I will" campaign features print and television ads, as well as ...
Beech-Nut chooses Epsilon
In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company ...
Online video launches bolster medium
Last week, the world of online video content grew significantly when The Internet Movie Database (IMDb), Amazon.com and NBC each launched new online video services.
Technique
How to target C-level execs
Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these ...
Third Screen
Ford flexes new vehicle's muscle on the iPhone
Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on ...
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