September 2008 30 38 Issue of Direct Marketing News

September 2008 30 38 Issue of Direct Marketing News

This Is How We Do It

Spotlight conversation: Multichannel state of mind

ShopNBC's Stewart on the synergy of Web and TV.

Op-Ed

Obama's site wins in a landslide

Every time you turn around, the pundits are evaluating Barack Obama and John McCain's potential to lead the country. Your friends, family, neighbors and colleagues ...

Gloves Off

Is shipping given away too easily?

Free shipping can add appeal to a retailer's overall offer; however, the incentive has become fairly common and more costly for retailers to deliver. Our ...

Vertical Feature

Use social media to reach teens

It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where ...

The Work

Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO

Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.

Nailed It

DMNews talks with Chad Hartvigson, CEO of Prep Sportswear

Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.

People News

How can digital companies attract strong candidates and increase employee retention?

It's imperative to hire people who can bring a considerable amount of knowledge and experience to the table. Candidates should also do some old-fashioned homework. ...

Analysis

Do-not-mail threat still being monitored

Fifteen do-not-mail bills have been introduced in state legislatures over the past year, according to the Direct Market­ing Association. Of those bills, four are still ...

News Articles

DRTV shows off new tricks

Successful DRTV marketers, such as the ASPCA, are willing to roll with changes in the sector.

DM spend forecast is cloudy

The outlook for retailers' 2009 direct marketing spend is uncertain, particularly in light of recent high-profile Wall Street woes such as the bankruptcy of financial ...

Chevron puts energy into conservation awareness

Chevron Corporation launched a public education campaign last week to promote energy efficiency. The "I will" campaign features print and television ads, as well as ...

Beech-Nut chooses Epsilon

In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company ...

Online video launches bolster medium

Last week, the world of online video content grew significantly when The Inter­net Movie Database (IMDb), Amazon.com and NBC each launched new online video services.

Technique

How to target C-level execs

Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these ...

Third Screen

Ford flexes new vehicle's muscle on the iPhone

Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on ...

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