September 2006 Issue of Direct Marketing News

September 2006 Issue of Direct Marketing News


DM News Seeks Online Editor

DM News, the nation's leading media brand for direct, interactive and database marketers, is looking to hire an online editor to handle the publication's e-mail ...

E-Mail Blossoms at Blooms Today

E-mail is coming up roses for Blooms Today.

Intel, Sears Treat Their Customers Best

Intel and Sears Roebuck treat online customers best, according to the Customer Respect Group's annual review of the 100 largest U.S. companies.

The Knot Strengthens Online Bridal Offerings With Buy

The Knot Inc., a proposal-to-pregnancy media company, bought competitor Inc. for $61.7 million in cash and 1.5 million company shares valued at $18 each, ...

USPS BOG Approves FY 2007 Plan That Assumes Rate Increase in May

The U.S. Postal Service Board of Governors approved a fiscal year 2007 plan that assumes slower growth in the U.S. economy and postage price increases ...

Cannes Lions Organizer Launches Dubai Lynx Awards for Mideast/Africa

The International Advertising Festival, organizer of the Cannes Lions and Eurobest awards, plans a new contest called the Dubai Lynx, targeting ad agencies in the ...

QuickBooks 2007 Packs Google Services

A host of Google services will be built into most QuickBooks 2007 products to help small businesses with customer acquisition.

Blind Deserve Same E-Commerce Access

A class action lawsuit brought by the National Federation of the Blind against discount retailer Target Corp. may impact online retailers and e-commerce. A report ...

Indie Bands Rock, and Sell, on MySpace

Social networking giant MySpace is the place where any unknown band can feel like a star. Bands can add songs, music videos and pictures and ...

Date Set for Valassis Suit Against Advo

Dec. 11 is the court date for Valassis Communications' lawsuit seeking to rescind its merger agreement with direct mailer Advo based on allegations of fraud ...

Target Suit Raises Bar for Web Businesses

A federal ruling Sept. 6 requires online businesses to meet the terms of the Americans With Disabilities Act just as offline business have been required ...

Bookspan Owes PA $40,000

Bookspan is to pay $40,000 to Pennsylvania after being accused of mishandling orders for more than 450 customers, according to state Attorney General Tom Corbett's ...

Publication Helps Consumers Shop Smart

Consumers Union, the nonprofit publisher of Consumer Reports, has launched ShopSmart, a shopping magazine featuring everyday consumer products.

Acura Goes Mobile for RDX

Acura's campaign for its new RDX sport utility vehicle drives consumers from print to cell phone to win free music and travel.

MAR Graphics Automates Production of Self-Mailers

Rather than add another sheet-fed printer in order to accommodate more volume, MAR Graphics figured out how to automate the production of self-mailers from a ...

DMA Panel Will Talk Insert Evolution

The Direct Marketing Association's Insert Media Council hosts its annual industry luncheon Sept. 19 at The Harvard Club, New York.

Social Networking Goes to Work

Information Technology Toolbox Inc., an 8-year-old technology resource, Sept. 18 launches a social networking feature for corporate techies, giving marketers another platform to reach potential ...

Study: BTB Users Warm to Blogs, RSS Feeds

Blogs and RSS feeds are gaining momentum among business-to-business users, a new survey released by KnowledgeStorm Inc. and Universal McCann found.

Magazine Plans Re-Engaging Editorial

Harvard University's ZIP code may become commonly known like a certain one in Beverly Hills after the debut of 02138, a lifestyle magazine aimed at ... Tracks Menu of Online Coupons

Restaurant Web site uses online promotional codes to entice new customers and to monitor the success of various offers.

DM News E-Mail Roundtable: An E-Mail Address Shell Game

DM News hosted senior direct marketers last month to parse key issues affecting e-mail marketers and vendors. Here's part 3 of a four-part, monthlong series ...

Monadnock Builds E-Mail Database With Help From the Masters

How do you advertise to advertisers? It requires input from a top-name advertiser like Rich Silverstein of ad agency Goodby, Silverstein Partners, according to ...

Connect With Customers at Holiday Time

/> Nothing drives sales and business relationships like a personal connection, and there is no better time to make that connection than the holiday season. Whatever ...

Marketer's Issue: Analysis Paralysis

/> I joined Yahoo in 2003 partly because I loved the accountability of search marketing, the obvious ROI and the clear value of each click.

Mercado Controls Search, Site Visuals

/> Say search engine and most people think of Internet search sites like Google and Yahoo. But search includes other tasks such as analyzing document archives, ...

An Online Shopper Bill of Rights

Online shopping this holiday season is slated to ring up record revenues. And with the high price of gasoline and the extreme weather we've been ...

Gathering Feedback Leads to Satisfied Customers

Gaining feedback on customer satisfaction is critical to a company's success. Feedback gives marketers tools to anticipate future needs and helps mold upcoming products and ...

Sizing Up the Call Center Industry

As a spokesman for the industry, I often am asked for data about our industry's size and scope. I recently received a copy of a ...

Four Direct Mail Horror Stories

Direct mail is unlike any other marketing medium. Have trouble with a TV ad you placed, or a magazine placement? Make goods are available. But ...

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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