DM News, the nation's leading media brand for direct, interactive and database marketers, is looking to hire an online editor to handle the publication's e-mail ...
E-mail is coming up roses for Blooms Today.
Intel and Sears Roebuck treat online customers best, according to the Customer Respect Group's annual review of the 100 largest U.S. companies.
The Knot Inc., a proposal-to-pregnancy media company, bought competitor WeddingChannel.com Inc. for $61.7 million in cash and 1.5 million company shares valued at $18 each, ...
The U.S. Postal Service Board of Governors approved a fiscal year 2007 plan that assumes slower growth in the U.S. economy and postage price increases ...
The International Advertising Festival, organizer of the Cannes Lions and Eurobest awards, plans a new contest called the Dubai Lynx, targeting ad agencies in the ...
A host of Google services will be built into most QuickBooks 2007 products to help small businesses with customer acquisition.
A class action lawsuit brought by the National Federation of the Blind against discount retailer Target Corp. may impact online retailers and e-commerce. A report ...
Social networking giant MySpace is the place where any unknown band can feel like a star. Bands can add songs, music videos and pictures and ...
Dec. 11 is the court date for Valassis Communications' lawsuit seeking to rescind its merger agreement with direct mailer Advo based on allegations of fraud ...
A federal ruling Sept. 6 requires online businesses to meet the terms of the Americans With Disabilities Act just as offline business have been required ...
Bookspan is to pay $40,000 to Pennsylvania after being accused of mishandling orders for more than 450 customers, according to state Attorney General Tom Corbett's ...
Consumers Union, the nonprofit publisher of Consumer Reports, has launched ShopSmart, a shopping magazine featuring everyday consumer products.
Acura's campaign for its new RDX sport utility vehicle drives consumers from print to cell phone to win free music and travel.
Rather than add another sheet-fed printer in order to accommodate more volume, MAR Graphics figured out how to automate the production of self-mailers from a ...
The Direct Marketing Association's Insert Media Council hosts its annual industry luncheon Sept. 19 at The Harvard Club, New York.
Information Technology Toolbox Inc., an 8-year-old technology resource, Sept. 18 launches a social networking feature for corporate techies, giving marketers another platform to reach potential ...
Blogs and RSS feeds are gaining momentum among business-to-business users, a new survey released by KnowledgeStorm Inc. and Universal McCann found.
Harvard University's ZIP code may become commonly known like a certain one in Beverly Hills after the debut of 02138, a lifestyle magazine aimed at ...
Restaurant Web site Restaurant.com uses online promotional codes to entice new customers and to monitor the success of various offers.
DM News hosted senior direct marketers last month to parse key issues affecting e-mail marketers and vendors. Here's part 3 of a four-part, monthlong series ...
How do you advertise to advertisers? It requires input from a top-name advertiser like Rich Silverstein of ad agency Goodby, Silverstein Partners, according to ...
/> Nothing drives sales and business relationships like a personal connection, and there is no better time to make that connection than the holiday season. Whatever ...
/> I joined Yahoo in 2003 partly because I loved the accountability of search marketing, the obvious ROI and the clear value of each click.
/> Say search engine and most people think of Internet search sites like Google and Yahoo. But search includes other tasks such as analyzing document archives, ...
Online shopping this holiday season is slated to ring up record revenues. And with the high price of gasoline and the extreme weather we've been ...
Gaining feedback on customer satisfaction is critical to a company's success. Feedback gives marketers tools to anticipate future needs and helps mold upcoming products and ...
As a spokesman for the industry, I often am asked for data about our industry's size and scope. I recently received a copy of a ...
Direct mail is unlike any other marketing medium. Have trouble with a TV ad you placed, or a magazine placement? Make goods are available. But ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
