September 2008 30 37 Issue of Direct Marketing News

September 2008 30 37 Issue of Direct Marketing News

Spotlight

Spotlight conversation: A coffee connection

Green Mountain Coffee's Crites sheds light on continuity clubs.

Editorial

A little bit of humor goes a long way in campaigns

We all love to laugh, but telling a joke takes courage, as anyone who has stood up in front of a group and tried to ...

Op-Ed

Use CD-ROMs in mail campaigns

A direct mail campaign using a CD-ROM can play a key role in the overall suc­cess of a digital campaign. To maximize the value of ...

Stress efficiency in e-commerce

According to a recent retailer study of online shopping habits, customers are shopping more online, but are spending less time on each retailer site and ...

Gloves Off

Is the open rate a useful e-mail metric?

Direct marketers are always searching for ways to measure the success of campaigns, but open rates may not accurately measure e-mail ROI. Our experts differ ...

Main Feature

The smile of success

Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.

Vertical Feature

Ensure insurance sales

B-to-b insurance can be a tough marketing sell, thanks to stiff competition and busy business decision makers.

The Work

Creative campaigns from Sean Kimerling Testicular Cancer Foundation, Widmer Brothers Brewing Co. and Arby's

Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's ...

Nailed It

DMNews talks with Jeff Connally, president and CEO of CMIT Solutions

Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent ...

Direct Choice

This trade show mailer is a marquee representation of direct mail's potential

I am a direct mail fanatic. I go to my friends and ask them for their unwanted junk mail. Then I scan to find the ...

Analysis

Fair Fee Act could help small retailers

If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could affect both online and bricks-and-mortar retailers that ...

News Articles

CEOs out at Gander Mountain, Vermont Teddy Bear

It was a week of change for the CEOs of some multichannel merchants. On Monday, Gander Mountain Co. said that Mark Baker had stepped down ...

Graco finds social a success

While parenting bloggers play a big role in Graco's new, integrated market­ing campaign that is rolling out to media outlets this week, the effort is ...

Range Online Media bought by iProspect

Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great ...

Hurricane Ike disrupts retail, postal deliveries

As hurricane Ike neared the Texas coast Friday, it had already forced the Port of Houston to shut down and many post offices to close. ...

New Briefs

Campus finance offers evolve

College students return­ing to campus this fall face a serious economic downturn, and for those preparing to graduate and enter the working world, debt accrued ...

Optimized

Marketers await the full emergence of mobile search

The launch date is near for HTC's Dream, the first handset running Google's new Android mobile operat­ing system — which could mean the first serious ...

Technique

Optimize sites for search success

With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their ...

ToolBox

Online video for directories, RSS feeds and Google Universal Search

Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.