Green Mountain Coffee's Crites sheds light on continuity clubs.
We all love to laugh, but telling a joke takes courage, as anyone who has stood up in front of a group and tried to ...
A direct mail campaign using a CD-ROM can play a key role in the overall success of a digital campaign. To maximize the value of ...
According to a recent retailer study of online shopping habits, customers are shopping more online, but are spending less time on each retailer site and ...
Direct marketers are always searching for ways to measure the success of campaigns, but open rates may not accurately measure e-mail ROI. Our experts differ ...
Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.
B-to-b insurance can be a tough marketing sell, thanks to stiff competition and busy business decision makers.
Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's ...
Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent ...
I am a direct mail fanatic. I go to my friends and ask them for their unwanted junk mail. Then I scan to find the ...
If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could affect both online and bricks-and-mortar retailers that ...
It was a week of change for the CEOs of some multichannel merchants. On Monday, Gander Mountain Co. said that Mark Baker had stepped down ...
While parenting bloggers play a big role in Graco's new, integrated marketing campaign that is rolling out to media outlets this week, the effort is ...
Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great ...
As hurricane Ike neared the Texas coast Friday, it had already forced the Port of Houston to shut down and many post offices to close. ...
College students returning to campus this fall face a serious economic downturn, and for those preparing to graduate and enter the working world, debt accrued ...
The launch date is near for HTC's Dream, the first handset running Google's new Android mobile operating system — which could mean the first serious ...
With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their ...
Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
