September 2009 Issue of Direct Marketing News

September 2009 Issue of Direct Marketing News

Spotlight

Social keeps lifestyle brand healthy

Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers

Editorial

Editorial: Don't lose e-commerce success in translation

Last week, Sultan Munadi, an Afghan interpreter, was killed during a conflict in northern Afghanistan that resulted in the release of New York Times reporter ...

Op-Ed

How to design a good shopper program

Executing an efficient and effective shopper marketing program requires three direct marketing tactics: relevance, reach and reward. Understanding the unique preferences of each shopper is ...

Mail can still drive b-to-b e-commerce

Based on the buzz these days, I get the impression many in our business think "multichannel marketing" means including social media with your paid search ...

Gloves Off

Are offline pushes important to e-commerce?

Even businesses that buy and sell online often also have a presence in offline collateral. Our experts debate the value of trying to drive e-commerce ...

Main Feature

E-commerce an easy sell

Retailers train their focus online in a tough market by investing in customer experience initiatives.

Vertical Feature

Get close for niche results

Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success

The Work

Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse

Nailed It

DMNews talks with Diego Saenz, president of PetPlace.com

Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com

Expert Advice

What qualifications should companies look for in an e-commerce manager?

Based upon our experience working with dozens of retailers, no one-size-fits-all candidate exists.

Direct Choice

Intuitive shopping experience, such as Amazon's, builds customer loyalty best

My No. 1 stop for online shopping is, hands down, Amazon.com. It is the gold standard when it comes to online retail. What attracts me ...

Analysis

State taxes may impact affiliates across US

The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support ...

News Articles

Burger King taps NASCAR driver for multichannel push

Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the ...

New pay options for underbanked

Thirteen percent of consumers lived below the poverty line last year, according to recent data from the US Census Bureau. Meanwhile, the unemployment rate is ...

DMers face long unemployment

Direct marketing pros have it worse than your average American when it comes to finding a job, according to a recent survey published by Bernhart ...

Twitter now allowing ads

Microblogging sensation Twitter changed its terms of service on September 10 to allow for advertising on the platform. While Twitter did not specify what types ...

HP and RRD partner on digital inkjet initiatives

Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance with RR Donnelley last week to develop ...

Optimized

Sherwin-Williams drives iPhone app downloads with mobile ads

For Sherwin-Williams, introducing an iPhone app was a natural extension of its online and in-store efforts.

Features

Deb Shops' first foray into e-commerce a success

Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.

Multichannel retailers need to incorporate mobile, social

James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.

13 tips (A baker's dozen!) for successful e-commerce

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips ...

Caples judging

Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples ...

Technique

Score big with goal-driven Web analytics

As technology gains sophistication, choosing and implementing a Web analytics strategy grows more complex. Four experts share advice to ensure you're making the best choices ...

Third Screen

Universal Pictures, Kia and Burger King ring up mobile interactions

After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.