Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
Last week, Sultan Munadi, an Afghan interpreter, was killed during a conflict in northern Afghanistan that resulted in the release of New York Times reporter ...
Executing an efficient and effective shopper marketing program requires three direct marketing tactics: relevance, reach and reward. Understanding the unique preferences of each shopper is ...
Based on the buzz these days, I get the impression many in our business think "multichannel marketing" means including social media with your paid search ...
Even businesses that buy and sell online often also have a presence in offline collateral. Our experts debate the value of trying to drive e-commerce ...
Retailers train their focus online in a tough market by investing in customer experience initiatives.
Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success
Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse
Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com
Based upon our experience working with dozens of retailers, no one-size-fits-all candidate exists.
My No. 1 stop for online shopping is, hands down, Amazon.com. It is the gold standard when it comes to online retail. What attracts me ...
The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support ...
Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the ...
Thirteen percent of consumers lived below the poverty line last year, according to recent data from the US Census Bureau. Meanwhile, the unemployment rate is ...
Direct marketing pros have it worse than your average American when it comes to finding a job, according to a recent survey published by Bernhart ...
Microblogging sensation Twitter changed its terms of service on September 10 to allow for advertising on the platform. While Twitter did not specify what types ...
Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance with RR Donnelley last week to develop ...
For Sherwin-Williams, introducing an iPhone app was a natural extension of its online and in-store efforts.
Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.
James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.
Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips ...
Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples ...
As technology gains sophistication, choosing and implementing a Web analytics strategy grows more complex. Four experts share advice to ensure you're making the best choices ...
After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
