September 2006 Issue of Direct Marketing News

September 2006 Issue of Direct Marketing News


Florida Red Cross Taps MessageOne for E-Mail Emergency Plan

The American Red Cross of Central Florida has turned to e-mail service provider MessageOne as it prepares for the height of hurricane season.

Wunderman New York Buys Shaw Marketing Group

Direct marketing agency Wunderman's New York office has bought Shaw Marketing Group, a four-year-old relationship marketing shop with clients like liquor giant Diageo and the ...

Google News Gives Glimpse Into Past

Google News now offers a news archive containing 200 years of information that lets users easily search people and ideas.

Sony's Workout DVD Stretches Into TV Show

The direct response television efforts for Sony BMG Music Entertainment's DVD and CD workout set BYou led to a new half-hour Discovery Kids show and ...

GoWholesale Search Engine Adds Banner Ads

Advertisers on can use the search engine's new banner advertising program designed to maximize buyer interest and click-through rates.

Epicurious Wines, Dines, Donates

Eating gourmet food can help feed the hungry thanks to Epicurious's Wine. Dine. Donate. program.

FirstSTREET Finds Boomers, Seniors on Blogs

Smart marketers see opportunities where others don't, such as advertising on blogs to reach baby boomers and seniors. Until electronic gadgets and lifestyle DMer firstSTREET ...

Selecciones Celebrates 35 Years in U.S.

Reader's Digest Association Inc.'s Selecciones celebrates its 35th anniversary and Hispanic Heritage Month in October with a signature franchise issue and event.

Pacific Coast Feather Makes the Bed With iPost E-Mail

Bedding manufacturer Pacific Coast Feather rests easier after adopting e-mail services firm iPost for promotions on its bedding. Uses Web Analytics to Track Online Lift tracked an increase in traffic driven to its Web site thanks to a testing methodology designed in combination with Google Analytics. Brings Internet to Inserts

Insert media firm Stanton Direct, Elmira, NY, is offering a package insert program that targets Internet users and partners e-commerce traffic with the insert ...

Limited Brands Taps Aprimo

Limited Brands Inc. chose the Aprimo Marketing system to manage its marketing processes. Aprimo Inc., Indianapolis, is an enterprise marketing management software provider.

Synapse Adds Consumer Credit Triggers

Synapse Technology Inc., an event-based marketing solutions company that targets the banking industry, has been working closely with an unidentified U.S. credit data agency to ...

Search Finds Roles Throughout Buy Cycle

Search engine experts agree that marketers need to reach potential customers at all the varied touch points along their purchasing path.

Praise for 'Loathing'

I wanted to say kudos to Tim O'Leary on his article, A Little Less Fear and Loathing (DM News, Aug. 21). Not only were his ...

Watching Both Sides and Doing Ethical Work

I didn't reply to Scott Hardigree's article (DM News, July 10) about his three kinds of list brokers because I just can't imagine what industry ...

How to Sell (Not Tell) With Sales Letters

align="justify You've probably heard it a thousand times: The letter sells; the brochure tells. But what exactly does that mean?

DM News' E-Mail Roundtable: First Impressions of Reputation (Part 2)

DM News hosted senior direct marketers last month to parse key issues affecting e-mail marketers and vendors. Here's part 2 of a four-part, monthlong series ...

Accountability Fuels Boutique Boom

Let's say you have a million-dollar ad budget burning a hole in your pocket.

Consumers Aren't Dumb

Return Path recently surveyed more than 2,000 consumers to get information on e-mail habits. One finding was that 37 percent report using the This is ...

Revise Campaigns to Boost Exposure

Advertisers will continue to spend online, with the online ad market reaching $25.9 billion in 2011, nearly 9 percent of U.S. ad spending, according to ...

Advocacy Is Just Part of Building Loyalty

As marketers look for new ways to maximize customer loyalty, many talk about advocacy, the latest buzzword and remedy of choice. Yet advocacy is just ...

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