The American Red Cross of Central Florida has turned to e-mail service provider MessageOne as it prepares for the height of hurricane season.
Direct marketing agency Wunderman's New York office has bought Shaw Marketing Group, a four-year-old relationship marketing shop with clients like liquor giant Diageo and the ...
Google News now offers a news archive containing 200 years of information that lets users easily search people and ideas.
The direct response television efforts for Sony BMG Music Entertainment's DVD and CD workout set BYou led to a new half-hour Discovery Kids show and ...
Advertisers on goWholesale.com can use the search engine's new banner advertising program designed to maximize buyer interest and click-through rates.
Eating gourmet food can help feed the hungry thanks to Epicurious's Wine. Dine. Donate. program.
Smart marketers see opportunities where others don't, such as advertising on blogs to reach baby boomers and seniors. Until electronic gadgets and lifestyle DMer firstSTREET ...
Reader's Digest Association Inc.'s Selecciones celebrates its 35th anniversary and Hispanic Heritage Month in October with a signature franchise issue and event.
Bedding manufacturer Pacific Coast Feather rests easier after adopting e-mail services firm iPost for promotions on its bedding.
CareerBuilder.com tracked an increase in traffic driven to its CBcampus.com Web site thanks to a testing methodology designed in combination with Google Analytics.
Insert media firm Stanton Direct, Elmira, NY, is offering a PersonalizationMall.com package insert program that targets Internet users and partners e-commerce traffic with the insert ...
Limited Brands Inc. chose the Aprimo Marketing system to manage its marketing processes. Aprimo Inc., Indianapolis, is an enterprise marketing management software provider.
Synapse Technology Inc., an event-based marketing solutions company that targets the banking industry, has been working closely with an unidentified U.S. credit data agency to ...
Search engine experts agree that marketers need to reach potential customers at all the varied touch points along their purchasing path.
I wanted to say kudos to Tim O'Leary on his article, A Little Less Fear and Loathing (DM News, Aug. 21). Not only were his ...
I didn't reply to Scott Hardigree's article (DM News, July 10) about his three kinds of list brokers because I just can't imagine what industry ...
align="justify You've probably heard it a thousand times: The letter sells; the brochure tells. But what exactly does that mean?
DM News hosted senior direct marketers last month to parse key issues affecting e-mail marketers and vendors. Here's part 2 of a four-part, monthlong series ...
Let's say you have a million-dollar ad budget burning a hole in your pocket.
Return Path recently surveyed more than 2,000 consumers to get information on e-mail habits. One finding was that 37 percent report using the This is ...
Advertisers will continue to spend online, with the online ad market reaching $25.9 billion in 2011, nearly 9 percent of U.S. ad spending, according to ...
As marketers look for new ways to maximize customer loyalty, many talk about advocacy, the latest buzzword and remedy of choice. Yet advocacy is just ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
