September 2007 29 34 Issue of Direct Marketing News

September 2007 29 34 Issue of Direct Marketing News

Miscellaneous

BusinessWeek publisher defects to Salesforce.com

BusinessWeek publisher Geoffrey A. Dodge is leaving the publication to join business service provider Salesforce.com.

DHL and Zac Posen partner for TeachersCount campaign

DHL, a global express delivery and logistics company, and New York-based fashion designer Zac Posen have partnered to raise money and awareness for TeachersCount, a ...

Elle and Yahoo team up for fashion week coverage

Hachette Filipacchi Media's Elle magazine has teamed up with Yahoo to create a mobile site dedicated to Fashion Week.

TransMedia Group to help launch Florida home magazine

Florida Home Improve, a free magazine launching in October, has tapped TransMedia Group to publicize its debut.

VerticalResponse to integrate Google Analytics

Looking to provide small businesses with a more detailed look into how e-mail marketing campaigns impact potential customers' navigation of its Web site, San Francisco-based ...

UPS loans logistician to FEMA to evaluate disaster logistics processes

Matt Lawrence has become the Federal Emergency Management Agency's (FEMA) first loaned executive from private industry.

mPoria and Medio partner to aid retailers in mobile commerce market

US mobile commerce technology provider mPoria Inc. and Medio Systems Inc., a provider of mobile search and advertising solutions, announced a partnership to assist retailers ...

DHL re-ups agreement with Wal-Mart

DHL, the express delivery and logistics company, has signed a three-year agreement with worldwide retail chain Wal-Mart Stores Inc.

Print's continuing vibrancy deserves spotlight

For a medium whose relevancy is sometimes questioned in the era of online communication, print is not only making a good case for its longevity, ...

Chadwick's seeks input on its cover

As part of Redcats USA's ongoing efforts to focus on the exclusive fashions available from multichannel apparel brand Chadwick's, the company recently sent an e-mail ...

NYT grows magazine ad pages

The New York Times Company will launch international editions of its T Magazines in December, due, in part, to the magazines' high ad sales this ...

The Make A Wish Foundation attracts donors with first national campaign

The Make A Wish Foundation of America launched its first national fundraising campaign several months ago and the results were better than it could have ...

CBS adds flavor to its 'Cane' push

For the launch of its new fall television series Cane, CBS has devised a marketing campaign so good, it melts in your mouth - literally. ...

Pernod Ricard to tackle the whys of irresponsible drinking

A new integrated public service campaign from spirits and wine company Pernod Ricard USA is approaching the issue of irresponsible drinking from a new direction ...

Yahoo's latest buy heats up online game

áYahoo last week announced its latest move in an ongoing acquisition battle to dominate the Internet advertising market.

American Girl branches out with new retail concept

The American Girl Boutique and Bistro that opened in Atlanta on August 18 is the first location constructed under the brand's new retail format. With ...

WAA's Burby says new words will lead to better Web action

Jason Burby, the co-chair of the Web Analytics Association Standards Committee, spoke to DM News managing editor Cara Wood about the association's new report that ...

In fighting the spam wars, mail wins û or does it?

A recent survey by International Communications Research showed that consumers, by a very large margin, prefer postal mail to e-mail for receiving offers and information ...

SEM not daunting for companies with rich content tools

Internet search engines are a prime force in connecting buyers and sellers across every industry and market. Potential customers use search engines to find products, ...

Foster viral growth for your list with the use of referral pages

If you use e-mail as the primary form of con tact with current clients, adding referral pages can help you build distribution lists and expand ...

When searching for customers, try a specialist

As the advertising market continues to mature, so do the ways in which advertisers can harness the evolution of the online ad channel. One of ...

Lead generation basics for a Web world

Achieving results is the core mandate of any online marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, ...

Staying in the game with PPC management

The level playing field that was once search marketing has morphed into He-with-the-most-money-and-resources-wins. In other words, large companies have finally woken up to what's been ...

Find user-friendly resources from the USPS

AáLittle over seven years ago, I wrote a column in DM News about the resources available from the US Postal Service. At that time, I ...

How consumer trends may shift marketing out of control

Powered by áGoogle and unlimited choice, consumers have taken control of the marketing process. They decide to visit your Web site, your store or call ...

Beating the control copy: Where should you start?

A couple of my copywriting colleagues from Germany came to visit me in my office, and as we were chatting, the question came up: When ...

The next generation of online advertising: the lead exchange

The online exchange or marketplace brings buyers and sellers together in the most efficient way possible: getting what they're looking for, at a price acceptable ...

The importance of ad copy: Test your online ads

It's no surprise that ad copy is an integral part of an online campaign. We are given only a limited number of characters to share ...

Customized and integrated solutions in critical and high-value communications

A leading auto manufacturer routinely exhibited at car races to generate sales. Capturing prospect names was easy; fulfilling requests for specific model information was not. ...

Contextual advertising litigation heats up

Marketers who participate in contextual advertising programs benefit from a greater ability to target the right customers at the right time with a significant impact ...

US Army sees real results with virtual recruiter

Given the US military's current involvement in the Middle East, American young men and women have to think long and hard before entering into a ...

ROI planning is often short-sighted

ROI planning is often short-sighted

Yellow Book launches advertiser video capability

Yellow Book USA, a national yellow pages and online local search company, has launched a live advertiser video trial on yellowbook.com, the company's Internet yellow ...

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