BusinessWeek publisher Geoffrey A. Dodge is leaving the publication to join business service provider Salesforce.com.
DHL, a global express delivery and logistics company, and New York-based fashion designer Zac Posen have partnered to raise money and awareness for TeachersCount, a ...
Hachette Filipacchi Media's Elle magazine has teamed up with Yahoo to create a mobile site dedicated to Fashion Week.
Florida Home Improve, a free magazine launching in October, has tapped TransMedia Group to publicize its debut.
Looking to provide small businesses with a more detailed look into how e-mail marketing campaigns impact potential customers' navigation of its Web site, San Francisco-based ...
Matt Lawrence has become the Federal Emergency Management Agency's (FEMA) first loaned executive from private industry.
US mobile commerce technology provider mPoria Inc. and Medio Systems Inc., a provider of mobile search and advertising solutions, announced a partnership to assist retailers ...
DHL, the express delivery and logistics company, has signed a three-year agreement with worldwide retail chain Wal-Mart Stores Inc.
For a medium whose relevancy is sometimes questioned in the era of online communication, print is not only making a good case for its longevity, ...
As part of Redcats USA's ongoing efforts to focus on the exclusive fashions available from multichannel apparel brand Chadwick's, the company recently sent an e-mail ...
The New York Times Company will launch international editions of its T Magazines in December, due, in part, to the magazines' high ad sales this ...
The Make A Wish Foundation of America launched its first national fundraising campaign several months ago and the results were better than it could have ...
For the launch of its new fall television series Cane, CBS has devised a marketing campaign so good, it melts in your mouth - literally. ...
A new integrated public service campaign from spirits and wine company Pernod Ricard USA is approaching the issue of irresponsible drinking from a new direction ...
áYahoo last week announced its latest move in an ongoing acquisition battle to dominate the Internet advertising market.
The American Girl Boutique and Bistro that opened in Atlanta on August 18 is the first location constructed under the brand's new retail format. With ...
Jason Burby, the co-chair of the Web Analytics Association Standards Committee, spoke to DM News managing editor Cara Wood about the association's new report that ...
A recent survey by International Communications Research showed that consumers, by a very large margin, prefer postal mail to e-mail for receiving offers and information ...
Internet search engines are a prime force in connecting buyers and sellers across every industry and market. Potential customers use search engines to find products, ...
If you use e-mail as the primary form of con tact with current clients, adding referral pages can help you build distribution lists and expand ...
As the advertising market continues to mature, so do the ways in which advertisers can harness the evolution of the online ad channel. One of ...
Achieving results is the core mandate of any online marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, ...
The level playing field that was once search marketing has morphed into He-with-the-most-money-and-resources-wins. In other words, large companies have finally woken up to what's been ...
Print and production
AáLittle over seven years ago, I wrote a column in DM News about the resources available from the US Postal Service. At that time, I ...
Powered by áGoogle and unlimited choice, consumers have taken control of the marketing process. They decide to visit your Web site, your store or call ...
A couple of my copywriting colleagues from Germany came to visit me in my office, and as we were chatting, the question came up: When ...
The online exchange or marketplace brings buyers and sellers together in the most efficient way possible: getting what they're looking for, at a price acceptable ...
It's no surprise that ad copy is an integral part of an online campaign. We are given only a limited number of characters to share ...
A leading auto manufacturer routinely exhibited at car races to generate sales. Capturing prospect names was easy; fulfilling requests for specific model information was not. ...
Marketers who participate in contextual advertising programs benefit from a greater ability to target the right customers at the right time with a significant impact ...
Given the US military's current involvement in the Middle East, American young men and women have to think long and hard before entering into a ...
ROI planning is often short-sighted
Yellow Book USA, a national yellow pages and online local search company, has launched a live advertiser video trial on yellowbook.com, the company's Internet yellow ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
