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Direct Marketing News
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Issue Archive
> September 08, 2008 Issue of Direct Marketing News
September 08, 2008 30 36 Issue of Direct Marketing News
Spotlight
Spotlight conversation: Not ducking businesses
Aflac's Johnson on the company's b-to-b efforts.
Gloves Off
Is audience or offer more important?
A solid advertising campaign requires that marketers identify their target audience and develop an irresistible offer. Our experts discuss which element is more crucial to ...
Main Feature
Measuring up
New interactive and digital capabilities mean a more measurable environment for out-of-home advertisers.
Vertical Feature
The skinny on sweets
This Halloween, candy marketers will have to compete with thousands of other tasty products to satisfy consumers' cravings.
The Work
Creative campaigns from JCPenney, Objective Management Group and The University of Advancing Technology
JCPenney takes social studies class; Objective Management Group improves blogging for better SEO; and Personalized campaign drives online enrollment for The University of Advancing Technology.
Nailed It
DMNews talks with Frank Malsbenden, VP and GM of Vision Retailing Inc.
Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com, talks about how video has helped the e-commerce shoe site.
Direct Choice
A printer's mailer shows some promise, but also leaves some to be desired
This self-mailer from Unimac Graphics has a lot going for it. But there are some questionable design and copy choices as well. Let's take a ...
Analysis
Azores Express focuses on its niche
During a time when airlines are charging for bags, pillows and water, Azores Express, the US arm of Portugal's second largest airline, SATA, has launched ...
News Articles
GM paces its safety recall with mail push
General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.
Nonprofits adopt social media
Nonprofits have discovered the appeal of social networking applications, especially their ability to offer constituents better ways to communicate with one another and the organization.
Zippo sees spark from banner ads
Lighter manufacturer Zippo has more than doubled its online advertising budget this year, looking to expand its Web presence and target a younger audience — ...
To win a Caples award, get creative
In many ways, the secret to winning a Caples Award isn't that different from winning any other direct marketing prize: First, you need to impress ...
Optimized
Marketers work to embrace students' mobile preferences
Students will not closely examine direct mail or thumb through the Sunday circular. These consumers are far more likely to absorb information through a mobile ...
Technique
The value of vertical ad networks
The buzz around vertical ad networks has been big, but are they the right choice? Four experts weigh in on these specialized options and what ...
Third Screen
CollegeHumor WAP site adds ad-supported games
As college students head back to school, CollegeHumor.com's mobile WAP site got more interesting. The year-old site added mobile games expanding its advertising inventory.
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