September 2008 30 36 Issue of Direct Marketing News
This Is How We Do It
Aflac's Johnson on the company's b-to-b efforts.
A solid advertising campaign requires that marketers identify their target audience and develop an irresistible offer. Our experts discuss which element is more crucial to ...
New interactive and digital capabilities mean a more measurable environment for out-of-home advertisers.
This Halloween, candy marketers will have to compete with thousands of other tasty products to satisfy consumers' cravings.
Creative campaigns from JCPenney, Objective Management Group and The University of Advancing Technology
JCPenney takes social studies class; Objective Management Group improves blogging for better SEO; and Personalized campaign drives online enrollment for The University of Advancing Technology.
Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com, talks about how video has helped the e-commerce shoe site.
This self-mailer from Unimac Graphics has a lot going for it. But there are some questionable design and copy choices as well. Let's take a ...
During a time when airlines are charging for bags, pillows and water, Azores Express, the US arm of Portugal's second largest airline, SATA, has launched ...
General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.
Nonprofits have discovered the appeal of social networking applications, especially their ability to offer constituents better ways to communicate with one another and the organization.
Lighter manufacturer Zippo has more than doubled its online advertising budget this year, looking to expand its Web presence and target a younger audience — ...
In many ways, the secret to winning a Caples Award isn't that different from winning any other direct marketing prize: First, you need to impress ...
Students will not closely examine direct mail or thumb through the Sunday circular. These consumers are far more likely to absorb information through a mobile ...
The buzz around vertical ad networks has been big, but are they the right choice? Four experts weigh in on these specialized options and what ...
As college students head back to school, CollegeHumor.com's mobile WAP site got more interesting. The year-old site added mobile games expanding its advertising inventory.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.