September 2006 Issue of Direct Marketing News

September 2006 Issue of Direct Marketing News


Mailers Council Wants At Least 90 Days Before Rate Increases

The Mailers Council is asking the U.S. Postal Service to adopt a standard 90-day implementation period when raising postage rates.

List Managers George-Mann, TCI Direct Shut Down

List manager George-Mann Associates Inc. has closed after company president Rick Rohrer passed away June 23.

Google, eBay Team on Text Ads, Click to Call

Google and eBay have signed a multi-year agreement to connect users, merchants and advertisers around the world.

House & Garden Yields Bumper Crop of Ads

House Garden magazine raised ad pages 43 percent with its June issue, its top performance this year, capping the best six months in the ...

Business Publisher Has Designs on China

Through its Business Media Asia operation, VNU Business Media launched Contract China -- the first VNU publication to be unveiled in the country.

Broadband Gets 'Married in the Morning'

British morning show GMTV recently launched an online version of its Married in the Morning segment with rich media firm Maven Networks Inc. to identify ...

Akimbo Adds Filter to Navigate Flood of Entertainment

Consumers can curate their own television programming with Web 2.0, but the vast volume of content makes the task daunting.

Sullivan Leaving SES, Search Engine Watch

Danny Sullivan is leaving Search Engine Watch and the Search Engine Strategies conference series after 10 years, according to a post on his blog. Incisive ...

Valassis Files Lawsuit to Rescind Agreement to Buy Advo

Coupons giant Valassis Communications Inc. Aug. 30 sued Advo Inc. in the Delaware Chancery Court to rescind its merger agreement with Advo based on allegations ...

PRC OKs Paid Circulation Proposal

The Postal Rate Commission approved a U.S. Postal Service proposal designed to ease standards covering when a magazine's circulation counts as paid.

UPS Pilots Ratify Contract

UPS Airlines pilots represented by the Independent Pilots Association ratified an eight-year labor agreement Aug. 31 that runs through 2011, providing for wage and pension ...

PreFound Lets Users Tailor Search Results to Interests

Social search engine lets Internet users extend their online personalities with its new Social Search Equalizer product.

E-Mails Accentuate Jurlique's Image

Good skincare thanks to an e-mail?

DeNunzio Will Lead Draft FCB New York

Agency veteran Peter DeNunzio will join the newly merged Draft FCB Group as president of its New York office, bringing integrated marketing experience to a ...

List Firms Develop Methods to Meet Compliance Standards

A growing number of scandals involving data access and data use has brought stricter regulations and increased compliance costs for list companies.

Service Collects Web 'Spare Change' for Charity

Change Round-Up Inc., a cause-marketing service for online retailers, began an e-commerce program that brings retailers and charities together to generate donations.

Lerner Catalog Shifts to Metrostyle Brand

Redcats USA has slowly introduced its Lerner catalog customers to a new brand -- metrostyle -- since January in anticipation of the expiration of its ...

Don't Lose a Way of Life

I want to commend you for your intelligent, courageous editorial (Losing a Way of Life, DM News, Aug. 14), which you must have written at ...

Crutchfield's Hispanic Web Site Speaks the Language

For all the talk about the growth in the U.S. Hispanic population and the need to design marketing programs with this audience in mind, many ...

Accountability Is on the Way

DM News hosted senior direct marketers Aug. 3 to parse key issues affecting e-mail marketers and vendors. Here's part 1 of a four-part, monthlong series ...

Press Releases Become 'News' via Search Aggregators

A new report from Pew Research Center for the People and the Press found that 31 percent of Americans regularly get news online. This may ...

Add Ethnography for Emotional Segmentation

As direct marketers, we have become quite sophisticated in how we slice and dice data. We strive to create a higher degree of personalization -- ...

Call Monitoring Taps Interstate Issue

The California Supreme Court ruled July 13 that California's two-party consent call monitoring law trumped other states' one-party consent laws. This case has generated significant ...

How to write a great white paper

The use of white papers as a marketing tool has skyrocketed in recent years, not only for selling information technology but also to promote various ...

Behavioral Targeting Spurs Golden Age

The late 1990s saw the Bronze Age of ad networks. Back then, ad networks were all about massive reach and cheap cost-per-thousands. But in the ...

Think Before You Blast

E-mail once promised to be the low-cost, touch-of-a-button answer to direct marketers' prayers. But from authentication standards to spam filters, e-mail has become a dynamic ...

Scrutinize Program Materials, Offers

Andrew Lustigman, a DM News columnist and a lawyer at Lustigman Firm, New York, which focuses on direct and promotional marketing law, gives this advice ...

The Sullivan Show

This oak was heard falling in the forest. Danny Sullivan's departure by year's end from Incisive Media's Search Engine Watch news site and the Search ...

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above