The Mailers Council is asking the U.S. Postal Service to adopt a standard 90-day implementation period when raising postage rates.
List manager George-Mann Associates Inc. has closed after company president Rick Rohrer passed away June 23.
Google and eBay have signed a multi-year agreement to connect users, merchants and advertisers around the world.
House Garden magazine raised ad pages 43 percent with its June issue, its top performance this year, capping the best six months in the ...
Through its Business Media Asia operation, VNU Business Media launched Contract China -- the first VNU publication to be unveiled in the country.
British morning show GMTV recently launched an online version of its Married in the Morning segment with rich media firm Maven Networks Inc. to identify ...
Consumers can curate their own television programming with Web 2.0, but the vast volume of content makes the task daunting.
Danny Sullivan is leaving Search Engine Watch and the Search Engine Strategies conference series after 10 years, according to a post on his blog. Incisive ...
Coupons giant Valassis Communications Inc. Aug. 30 sued Advo Inc. in the Delaware Chancery Court to rescind its merger agreement with Advo based on allegations ...
The Postal Rate Commission approved a U.S. Postal Service proposal designed to ease standards covering when a magazine's circulation counts as paid.
UPS Airlines pilots represented by the Independent Pilots Association ratified an eight-year labor agreement Aug. 31 that runs through 2011, providing for wage and pension ...
Social search engine PreFound.com lets Internet users extend their online personalities with its new Social Search Equalizer product.
Good skincare thanks to an e-mail?
Agency veteran Peter DeNunzio will join the newly merged Draft FCB Group as president of its New York office, bringing integrated marketing experience to a ...
A growing number of scandals involving data access and data use has brought stricter regulations and increased compliance costs for list companies.
Change Round-Up Inc., a cause-marketing service for online retailers, began an e-commerce program that brings retailers and charities together to generate donations.
Redcats USA has slowly introduced its Lerner catalog customers to a new brand -- metrostyle -- since January in anticipation of the expiration of its ...
I want to commend you for your intelligent, courageous editorial (Losing a Way of Life, DM News, Aug. 14), which you must have written at ...
For all the talk about the growth in the U.S. Hispanic population and the need to design marketing programs with this audience in mind, many ...
DM News hosted senior direct marketers Aug. 3 to parse key issues affecting e-mail marketers and vendors. Here's part 1 of a four-part, monthlong series ...
A new report from Pew Research Center for the People and the Press found that 31 percent of Americans regularly get news online. This may ...
As direct marketers, we have become quite sophisticated in how we slice and dice data. We strive to create a higher degree of personalization -- ...
The California Supreme Court ruled July 13 that California's two-party consent call monitoring law trumped other states' one-party consent laws. This case has generated significant ...
The use of white papers as a marketing tool has skyrocketed in recent years, not only for selling information technology but also to promote various ...
The late 1990s saw the Bronze Age of ad networks. Back then, ad networks were all about massive reach and cheap cost-per-thousands. But in the ...
Beware of Rented Lists
E-mail once promised to be the low-cost, touch-of-a-button answer to direct marketers' prayers. But from authentication standards to spam filters, e-mail has become a dynamic ...
Andrew Lustigman, a DM News columnist and a lawyer at Lustigman Firm, New York, which focuses on direct and promotional marketing law, gives this advice ...
This oak was heard falling in the forest. Danny Sullivan's departure by year's end from Incisive Media's Search Engine Watch news site and the Search ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
