September 2007 29 33 Issue of Direct Marketing News

September 2007 29 33 Issue of Direct Marketing News


Transcontinental bids on PLM, direct marketing

In a move intended to build its presence in direct marketing, printer Transcontinental Inc. has made a cash offer to acquire all of PLM Group ...

Maxim hires new editorial director

James Kaminsky, until recently the editor of Men's Journal, has been hired away to fill the role of editorial director at Maxim magazine.

Medio Systems acquires Suhari

Medio Systems, Inc., a provider of mobile search and advertising solutions, has acquired mobile development company Suhari LLC. Financial details of the deal were not ...

Seniors the biggest "junk mail" target: survey

Consumers 65 and older are targeted with the most unwanted direct mail, according to a second quarter survey conducted by and Harman Research Inc. ...

SPF checks are a growing part of deliverability authentication

A study released today revealed that marketers should begin attending to Sender Policy Framework (SPF) authentication to improve e-mail deliverability.

The Home Depot takes $2B cut in HD Supply sale price

Amid a slumping real estate market, The Home Depot Inc. has agreed to new terms for the sales of its HD Supply unit. The new ...

Office Depot launches mobile program

Office Depot has launched its first national mobile marketing program, giving customers the opportunity to access store specials, sweepstakes and coupons from their mobile device.

Casual Male drills deeper into business intelligence

In an effort to achieve a more holistic view of its business, the multichannel merchant Casual Male Retail Group recently went live with a new ...

Brokers Worldwide acquires The Mailing House

Mail preparation and distribution services provider Brokers Worldwide LLC has acquired printing and fulfillment company The Mailing House Inc.

Lake Group to manage Bonnier Corp. lists

Lake Group Media has been named list manager for the new Bonnier Corp.

Curtain rises for Rapp's third act

If there were any proof needed that people of all ages are embracing new media, then look no further than Stan Rapp. The spry octogenarian's ...

Playtex gets women talking

In an attempt to create an interactive conversation with its customers, the latest marketing campaign from Playtex includes a bigger emphasis online than past efforts.

Monster grapples with data-breach fallout

After reporting a significant loss of client data from its database two weeks ago, online job site is taking extensive measures to reassure customers ...

Study: DM, e-mail blend ups spend

Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 percent, according to research conducted by the UK's Royal Mail.

HP throws its muscle behind printing campaign

In case there were any lingering thoughts that the printed word is dead, consider this: Hewlett-Packard has launched a $300 million-plus, integrated marketing campaign that ...

Yahoo shakes up ad network ops with new division

Yahoo Inc. is reorganizing its management structure with the addition of a new division called Global Partner Solutions, which will be responsible for generating a ...

Zappos, Keds and SimplySoles search for the right fit

It is not always a shoe-in to sell footwear over the Internet, since one size definitely does not fit all. Online retailers such as Keds, ...

Wunderman taps data strategist

Ira Haimowitz has joined Wunderman as group director of data strategy, a newly created position pointing to Wunderman's increasing involvement in the healthcare and pharmaceutical ...

Big State Festival targets country fans via mobile

When C3 Presents began managing The Big State Festival, a two-day country music concert with more than 50 artists in Bryan-College Station, TX, its biggest ...

Mal Dunn hearing Sept. 24

The application for the Mal Dunn Associates Inc. Chapter 11 bankruptcy proceeding is scheduled for court on September 18. New York Putnam County Court Judge ...

Looking out for data surveillance predictions for 2020

What willásurveillance and tracking look like in 2020? It's only 13 years away. Here are some fanciful predictions.

Complexity in mobile market

While many advertisers have begun incorporating mobile into their programs, the reality is that the channel is new and complex. Marketers are still learning how ...

Plan ahead for the holidays

Summer is my favorite season. Vacations, long days and warm nights always make me happy and the subsequent memories sustain me during the cold and ...

Talent dilemmas in watered-down DM

Branding, positioning, direct marketing and even merchandising are so integrated in today's business strategy that they have watered down the full potential of the direct ...

Marketers keep your eye on buzz about social search

Google recently announced the creation of a universal search model that will ultimately search across all its content sources and deliver a single, integrated set ...

VDP lifts ROI

As market dynamics evolve, printers are offering new services, including direct mail and collateral fulfillment, as part of a larger strategy. While the idea of ...

Relevancy drives ROI in e-mail marketing

Jupiter Research says e-mail open rate is 20 percent and the average click-through rate is maybe 9 percent. So, it is crucial to make e-mails ...

Love the complaining customers

Complaining customers are a pain. Worse, they're a significant expense. Imagine you're Sprint, where some consumers are tying up your customer service staffers with as ...

Rewarding the Marketplace Hunter

When was the last time you experienced the thrill of the consumer hunt?

How Wine Enthusiast became data enthusiasts

Wine Enthusiast CIO Francis Juliano had worked with direct marketing firm Belardi/Ostroy ALC (BOALC) for two years when he brought that time-honored question to the ...

Data Minding

/> List services companies know each of their lists inside out and sideways. So how should service providers talk to a client about getting down to ...

Moms are Web surfing: study

Advertisers should integrate search engine marketing to reach moms planning online and offline purchases and vacations, according to a study conducted by DoubleClick Performics, the ...

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