September 2015 Issue of Direct Marketing News

September 2015 Issue of Direct Marketing News

• Cover Story: It's Time to Face Marketing's Impact on Customer Experience • CMO Confidential: A Chat With HSN CMO John Aylward • Success Secrets: 5 Ways B2B Marketers Can Channel the B2C Force • Best Case: Flexjet Takes Its Site to New Heights • Marketing Challenge: Data Doesn't Lie, So Listen to It • + more...

Best Case

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

Gazelle's Patience Leads to a Big Marketing Payoff

The online cash-for-used-gadgets company values technology, testing, and timing.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

CMO Confidential

History Tells the Future of Marketing

Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.

Marketing Challenge

Marketing Challenge: Data Doesn't Lie, So Listen to It

Logan Christensen has watched his data-driven advice go unheeded as conversion rates have dropped precipitously. The issue: new CMO Loretta Drago. What's his next course ...

What to Do When Sales Rises Up Against Marketing: Answers

A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch ...


3 Tips For Non-Political Marketing During the Presidential Elections

Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

Answers to Three Key Questions About Video

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery ...

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

Postal Service Posts $586 Million Loss in Third Quarter

That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.


Don't Let Bad Experiences Alienate Your Customers [Infographic]

Earthlings are willing to share their data to enhance their customer experiences.

Fast Facts

Fast Facts: September 2015

Some quick info to keep you up-to-date, including the percentage of consumers who are willing to share their data to improve their customer experience.

Marketing Chatter

Marketing Chatter: September 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.


A Customer Experience Obsession

Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.

Main Feature

It's Time to Face Marketing's Impact on Customer Experience

Marketers who ignore the influence of marketing on customer experience do so at their peril.


5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

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