September 2015 Issue of Direct Marketing News
• Cover Story: It's Time to Face Marketing's Impact on Customer Experience • CMO Confidential: A Chat With HSN CMO John Aylward • Success Secrets: 5 Ways B2B Marketers Can Channel the B2C Force • Best Case: Flexjet Takes Its Site to New Heights • Marketing Challenge: Data Doesn't Lie, So Listen to It • + more...
The online health resource uses more than 400 behavioral characteristics to segment its users.
The online cash-for-used-gadgets company values technology, testing, and timing.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
The private jet company relies on digital content to drive engagement among its high-flying customers.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.
Logan Christensen has watched his data-driven advice go unheeded as conversion rates have dropped precipitously. The issue: new CMO Loretta Drago. What's his next course ...
A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch ...
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery ...
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.
Earthlings are willing to share their data to enhance their customer experiences.
Some quick info to keep you up-to-date, including the percentage of consumers who are willing to share their data to improve their customer experience.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.
Marketers who ignore the influence of marketing on customer experience do so at their peril.
Learn to humanize their approach, they can.
Company of the Week
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