September 2012 Issue of Direct Marketing News
• Main Feature: Pushing the envelope: Digital makes an impression on print • Citibank vs. Chase: Banking titans compete for consumer loyalty and trust in an era of increased bank fees • Special feature on behavioral targeting: Be relevant, not creepy • Spotlight: Meredith Corp.’s CMO reshapes its story
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) ...
Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.
Amazon is expanding its nationwide network of warehouses as part of a plan to enable same-day delivery of products to customers—an exciting possibility for consumers, ...
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and ...
In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.
During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online ...
This Is How We Do It
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the ...
What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas ...
As marketers, we need to understand that it's no longer about what journey we want to take customers on; it's about meeting them where they ...
Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
Is it time to rename direct marketing? Readers respond to the September Gloves Off question.
Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by ...
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
Battle of the Brands
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand ...
Forget about dog-eared road maps and catchy television jingles. These days, travelers are turning to social to map their route.
Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB ...
Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese ...
Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the ...
Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite.
Voyeurism meets interactivity in IKEA's "In the Kitchen" initiative, a digital effort that uses entertainment to demonstrate the practical nature of an IKEA kitchen.
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
The End (User)
Brands that want to continue to have paying customers need to figure out how to market to the next generation.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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