• Beyond print: Valassis delivers on integration • Thinking outside the box: Brands take DRTV beyond its broadcast roots • CPG brands dive headfirst into digital sphere
For Freshpair, an e-commerce company that sells women's lingerie and men's underwear, building an email list is an ongoing priority. To help entice customers to ...
El Paso Playhouse has two methods to communicate with consumers: its twice-weekly email newsletters and Facebook. But the theater wanted a way to link the ...
Like throwing spaghetti against the wall to see if it sticks, today's email marketing strategy is a hit-or-miss methodology of one size fits all. In ...
There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly ...
Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes ...
Just a few years ago, many client requests were rather generic, buzzword-driven inquiries like, "What's up with mobile?" or "I want to build a social ...
Scott Symonds, GM of media, search and analytics at AKQA, says online video has vast growth potential.
Billboards and installations usually remain static. However, after credit card company MasterCard rolled out its "Priceless New York" campaign in July, it wasn't the TV ...
Townsend Communications publishes magazines sent to the homes of high school juniors and seniors, aimed at helping colleges recruit incoming students. It also runs MyMajors.com, ...
If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you ...
Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves that could dramatically shift the direct marketing ...
SunSetter Awnings, a retailer of awning products and backyard accessories, wanted to create a direct response TV campaign that would drive consumers to purchase products ...
Bill Brand, HSN's EVP of programming, marketing and business development, discusses DM, e-commerce and CRM.
The job of agency CMO is not a new one, but it is a role that is becoming more prominent as agencies aim to put ...
JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the ...
Marketers are facing a fire hose of social media data, especially as networks like Google+ expand and Twitter explores monetization strategies.
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and ...
First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch ...
Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and ...
Chevrolet doesn't buy the stereotype that video gamers hole up their mom's basement and pedal to the comic-book store on their sister's pink bike.
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and ...
How's this for an attention-grabbing headline, courtesy of the Associated Press: "Here we go again: Another big down day for Dow." As I write this ...
Engagement has been a primary goal of every marketing campaign, long before the Internet turned commerce upside down or the CMO title was invented. Since ...
Direct marketing has always been about connecting with customers through timely, relevant and targeted messages that drive action. Technology's evolution this past decade hasn't changed ...
Manu Mathew , cofounder and CEO of Visual IQ, and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead ...
Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities .
As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the ...
Bernard Luthi, VP of marketing, Web management and customer service at Newegg, discusses how his company uses DRTV.
A wholly integrated approach to direct marketing and e-commerce has elevated Sports Authority and Dick's Sporting Goods to the top of the athletic equipment leader ...
Since 2008, Rubbermaid has been using social commerce service provider Bazaarvoice's Ratings & Reviews program, which allows customers to comment and post reviews of the ...
While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.
As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece ...
In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that ...
Consumers who access the Carl's Jr. Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service ...
To promote the release of British rock band Dry the River's new album "No Rest," Sony Music Entertainment developed a guerilla outdoor advertising campaign with ...
As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries ...
BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and marketing items internationally.
To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in ...
Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have ...
Growing up in a family where I had 47 first cousins, the expression "you are the living image of your aunt or uncle" was part ...
Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the ...
B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
