September 2008 Issue of Direct Marketing News

September 2008 Issue of Direct Marketing News

Spotlight

Integrating traditional DM

Rapp's Paul Price talks about the outlook agency in a digital world.

Editorial

Prominence of digital media brings measurability, accountability

Last Monday, I began my work week in a bit of a direct marketing funk. After all, I was still smarting from the fact that ...

Op-Ed

The danger in hostage marketing

The customer service experience is get­ting worse. Results from our Huffing­ton Post study indicate serious problems. Only 32% report that their customer service call center ...

Winning with key mail moments

The recent focus on "customer experi­ence" has a lot of people revisiting Web site designs, call center processes and cus­tomer relationship management platforms. It also ...

Gloves Off

Is social media really for everyone?

As social media gains popularity, it seems logical for brand and direct marketers to reach consumers on their favorite Web sites. Our experts disagree as ...

Main Feature

An evolving list universe

Using mailing lists has been at the core of direct marketing for decades. Today, the sector looks to expand.

Vertical Feature

A healthy food focus

Good-for-you is the message of choice as food and beverage marketers put greater reliance on digital efforts to reach out to children and families.

The Work

Showcasing creative campaigns from Volvo, Florida's Natural and VistaPrint

Volvo's VDP effort gets personal; Florida's Natural presses forward with blog; and size does matter for VistaPrint.

Nailed It

DMNews talks with Victoria Barbadoro, associate brand building manager at I Can't Believe It's Not Butter

Victoria Barbadoro, associate brand building manager at I Can't Believe It's Not Butter, talks about the success of this summer's Spraychel for President digital campaign.

People News

How can I use social networks to advance my career?

Social networks give you an opportunity to control your online image, so be very thoughtful about what you put on your profile. Keep it professional ...

Analysis

As inserts slump, new options appear

Industry experts cite several reasons for a recent slowdown in the retail insert marketplace, among them declining news­paper circulations, rising paper and ship­ping costs, as ...

News Articles

Publishers Clearing House launches PCHtv.com

Publishers Clearing House (PCH), a direct marketer of value-based consumer products and magazines, is launching PCHtv.com. The site launches the night of August 27 in ...

Two InfoGroup board members resign

Two more members of InfoGroup's board of directors have resigned as part of a shareholder lawsuit settlement. The company announced that George F. Haddix and ...

Jordan Vineyard offers rewards for loyal connoisseurs

Jordan Vineyard and Winery, a California-based estate that produces Cabernet Sauvignon and Chardonnay, has launched a new loyalty program called "Jordan Estate Rewards."

Rolling Stone changes publishers again

Wenner Media's Rolling Stone magazine, in the midst of a redesign and a substantial ad page slump, has tapped its fourth new publisher in two ...

WPP launches global digital production initiative

WPP Digital is launching a new platform, Deliver, which the company says will provide digital production to clients in a more cost-effective manner and with ...

Walgreens' in-store BT strategy hits the mark

Walgreens is using behavioral tar­geting to engage customers in its stores. The nation's largest drugstore chain has partnered with Catalina Marketing to print targeted coupons ...

Solvay launches educational site

Solvay Pharmaceuticals has teamed with Omnicom agency Tribal DDB for a new campaign aimed at increasing education among men about low testosterone.

McCain Foods 'runs for office'

McCain Foods is taking advantage of the similarity between its name and Republican presidential candidate John McCain's by introducing its own mock candidate for the ...

HBO targets 'True' vampire fans

HBO's new vampire series, True Blood, will debut September 7 after a nearly four-month campaign targeting vampire enthusiasts. HBO's conversation with this community doesn't stop ...

'Google killer' remains elusive

Google is far from being unseated as the dominant player in the US search market. Accord­ing to ComScore data for July, Google led the core ...

Jeff Hayzlett of Kodak will chair Caples

Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.

Optimized

As ad network growth surges, a vertical focus takes forefront

The number of online advertising networks, companies that aggregate and sell advertising inventory on behalf of a group of publishers, has continued to grow in ...

Technique

E-mail marketing is on the move

Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts ...

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