October 2007 29 41 Issue of Direct Marketing News

October 2007 29 41 Issue of Direct Marketing News

Duly Noted

WPP sees revenue increase to ú1.48 billion

WPP report revenues rose to ú1.48 billion for the third quarter of 2007, a 4.9% increase over the previous quarter, continuing a growth pattern over ...

InfoUSA reports Q3 earnings

InfoUSA has reported record revenue of $185 million for the third quarter of 2007.

Duly Noted

Friend or affiliate? The Federal Trade Commission approved a final rulemaking on affiliate marketing that requires a company using consumer information provided by an affiliate ...

This Is How We Do It

Biggest challenges in DM

DM News speaks with Trevor Kaufman, CEO of Schematic, recently acquired by WPP.


Housing woes affect DM industry

Recent coverage in the mainstream media about two financial crises - the subprime mortgage meltdown, and burdensome student loans - has touched on the role, ...


Creative solutions to USPS hikes

For DM professionals who rely on standard mail, the May 14 postage carried the subtlety of a sucker punch. The move to shape-based pricing at ...

Effectively leveraging analytics

As companies increasingly turn to data-driven methodologies to improve direct marketing efforts, non-analytic professionals are faced with acquiring or building analytic capabilities. There are ways ...

Gloves Off

GLOVES OFF: Does brand have a place in today's DM?

Brand marketers want you to believe that creative, brand position and entertainment hold the keys to successful marketing. In contrast, direct marketers contend that only ...

GLOVES OFF: Does brand have a place in today's DM?

Lewis argues a great point about the relative value of a direct dollar and a branding dollar in a transaction window. However, Williams just beats ...

Nailed It

DM News spends a few minutes with John Taylor, president/CEO of Ecast

Q: How did you use jukeboxes to help VH1 grow its audience for its Hip Hop Honors?

News Articles

USPS to promote 'Today's mail'

After discovering that its Web-based services, such as shipping, stamp purchases, change of address requests and mail holding requests, were not widely recognized, the US ...

Free shipping the norm this holiday season: Shop.org study

Free shipping is the new standard this holiday season, according to the 2007 eHoliday study, conducted by BizRate Research for Shop.org and Shopzilla.

More and more marketers turning to ESPs for e-mail

Working with an e-mail service provider as opposed to an in-house e-mail system can save marketers money, according to a new study by Jupiter Research.

FTC to delay purge of Do Not Call list

The Federal Trade Commission agreed earlier this week to delay purging numbers on the national Do Not Call list. It is waiting for a ruling ...

Nielsen, Google partner to measure consumer viewing patterns online

The Nielsen Company and Google have partnered to measure online television viewing behavior and bring demographic data to the Google TV Ads advertising platform.

Social shopping takes the next step with NetShops

Not long ago, Internet retailers could differentiate themselves with customer reviews and product ratings. But, now that these strategies are more commonplace, some more progressive ...

DM world reacts to CA fires

Theáwildfires that ravaged Southern California and blazed at their peak last week took their toll on parts of the direct marketing industry as well, with ...

Facebook buy sparks ad speculation

The $240 million purchase, by Microsoft, of a 1.6% equity stake in Facebook, has drawn attention to the social media giant's advertising intentions. The technology ...

Sesame Workshop's new cross-channel emphasis

Educational nonprofit Sesame Workshop has begun using a forward-looking mutichannel approach to fundraising. Through a combination of unique online campaigns and podcasting the 30-year-old-plus organization ...

Humane Society is in There

With the launch today of a storefront in the virtual world There.com, The Humane Society of the United States becomes the latest nonprofit trying to ...

Opt-out services challenge catalogers

Catalog Choice, a new service created by the National Resources Defense Council, the National Wildlife Federation and the Ecology Center that lets consumers specify which ...


Virtual world marketing is not necessarily a fantasy

There is a lot of ink dedicated today to whether or not in-world marketing actually works. In-world marketing is advertising dollars spent in virtual worlds ...


Real Living turns to mail for growth

Homeowners in Ohio are receiving regular personalized direct mail from their local Real Living real estate agent that may include a schedule of upcoming games ...

Protecting consumers

Credit card fraud and identity theft are increasingly on the minds of American consumers, but that doesn't mean they know what to do. Financial institutions ...


Data Resources are Valuable in CRM

Experts Denise Hopkins, David King, Pete Mehr, and Arthur Middleton Hughes weigh in on improving customer data for improved marketing strategies. From modeling to data ...

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