WPP report revenues rose to ú1.48 billion for the third quarter of 2007, a 4.9% increase over the previous quarter, continuing a growth pattern over ...
InfoUSA has reported record revenue of $185 million for the third quarter of 2007.
Friend or affiliate? The Federal Trade Commission approved a final rulemaking on affiliate marketing that requires a company using consumer information provided by an affiliate ...
DM News speaks with Trevor Kaufman, CEO of Schematic, recently acquired by WPP.
Recent coverage in the mainstream media about two financial crises - the subprime mortgage meltdown, and burdensome student loans - has touched on the role, ...
For DM professionals who rely on standard mail, the May 14 postage carried the subtlety of a sucker punch. The move to shape-based pricing at ...
As companies increasingly turn to data-driven methodologies to improve direct marketing efforts, non-analytic professionals are faced with acquiring or building analytic capabilities. There are ways ...
Brand marketers want you to believe that creative, brand position and entertainment hold the keys to successful marketing. In contrast, direct marketers contend that only ...
Lewis argues a great point about the relative value of a direct dollar and a branding dollar in a transaction window. However, Williams just beats ...
Q: How did you use jukeboxes to help VH1 grow its audience for its Hip Hop Honors?
After discovering that its Web-based services, such as shipping, stamp purchases, change of address requests and mail holding requests, were not widely recognized, the US ...
Free shipping is the new standard this holiday season, according to the 2007 eHoliday study, conducted by BizRate Research for Shop.org and Shopzilla.
Working with an e-mail service provider as opposed to an in-house e-mail system can save marketers money, according to a new study by Jupiter Research.
The Federal Trade Commission agreed earlier this week to delay purging numbers on the national Do Not Call list. It is waiting for a ruling ...
The Nielsen Company and Google have partnered to measure online television viewing behavior and bring demographic data to the Google TV Ads advertising platform.
Not long ago, Internet retailers could differentiate themselves with customer reviews and product ratings. But, now that these strategies are more commonplace, some more progressive ...
Theáwildfires that ravaged Southern California and blazed at their peak last week took their toll on parts of the direct marketing industry as well, with ...
The $240 million purchase, by Microsoft, of a 1.6% equity stake in Facebook, has drawn attention to the social media giant's advertising intentions. The technology ...
Educational nonprofit Sesame Workshop has begun using a forward-looking mutichannel approach to fundraising. Through a combination of unique online campaigns and podcasting the 30-year-old-plus organization ...
With the launch today of a storefront in the virtual world There.com, The Humane Society of the United States becomes the latest nonprofit trying to ...
Catalog Choice, a new service created by the National Resources Defense Council, the National Wildlife Federation and the Ecology Center that lets consumers specify which ...
There is a lot of ink dedicated today to whether or not in-world marketing actually works. In-world marketing is advertising dollars spent in virtual worlds ...
Homeowners in Ohio are receiving regular personalized direct mail from their local Real Living real estate agent that may include a schedule of upcoming games ...
Credit card fraud and identity theft are increasingly on the minds of American consumers, but that doesn't mean they know what to do. Financial institutions ...
Experts Denise Hopkins, David King, Pete Mehr, and Arthur Middleton Hughes weigh in on improving customer data for improved marketing strategies. From modeling to data ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
