October 2008 30 43 Issue of Direct Marketing News
This week, my thoughts turned to personalization - a concept that seems to keep gaining fans in the marketing world, who believe that creating offers ...
Special events and online efforts spark circulation growth as New York magazine turns 40.
In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.
Coverall Health-Based Cleaning System's integrated campaign cleans up; Power-Save Energy Co.'s DRTV campaign shines; and Tappening's political approach opens the tap on results.
DMNews speaks with Peter Kosciewicz, CMO of The Eastwood Company, about the company booted its e-mail program. Q: What had made The Eastwood Company's customer ...
Earlier this month, Mom Central Consulting, an agency that targets mothers, released a 55-page trend report, Illuminating the Power of Mom Bloggers.
Time Warner Cable (TWC) has launched a new viral video promotion and application called "Fame Star! The Online Biopic You Control." Developed by Ogilvy New ...
Leveraging the popularity of James Bond worldwide, Sony Ericsson is launching an integrated marketing campaign for its cell phones in 42 countries highlighting the brand's ...
Blitz, anew lifestyle magazine for football fans, is planning aggressive marketing campaigns and seeking financial backing as it attempts to gain a foothold in the ...
Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted ...
An ongoing dispute between the postal service and Capital One regarding a negotiated service agreement (NSA) — a contract between the USPS and the mailer ...
In a slow economy, marketing and advertising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view ...
Recency and dwelling type are just a few of the home-based list selections that can help marketers from several industries target the right customers, say ...
Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives hockey fans the chance to win four ...
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