October 2008 30 43 Issue of Direct Marketing News

October 2008 30 43 Issue of Direct Marketing News


Thin line between personalization and invasion

This week, my thoughts turned to personalization - a concept that seems to keep gaining fans in the marketing world, who believe that creating offers ...

Main Feature

Spreading the news

Special events and online efforts spark circulation growth as New York magazine turns 40.

Vertical Feature

Building financial trust with one-to-one marketing

In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.

The Work

Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening

Coverall Health-Based Cleaning System's integrated campaign cleans up; Power-Save Energy Co.'s DRTV campaign shines; and Tappening's political approach opens the tap on results.

Nailed It

CMO of The Eastwood Company Peter Kosciewicz talks with DMNews

DMNews speaks with Peter Kosciewicz, CMO of The Eastwood Company, about the company booted its e-mail program. Q: What had made The Eastwood Company's customer ...


Blogging moms are a growing influence

Earlier this month, Mom Central Consulting, an agency that targets moth­ers, released a 55-page trend report, Illu­minating the Power of Mom Bloggers.

News Articles

Time Warner Cable launches avatar video campaign

Time Warner Cable (TWC) has launched a new viral video promotion and application called "Fame Star! The Online Biopic You Control." Developed by Ogilvy New ...

Sony plays up Bond tie-in for Ericsson phone line

Leveraging the popularity of James Bond worldwide, Sony Ericsson is launch­ing an integrated marketing campaign for its cell phones in 42 countries highlighting the brand's ...

Blitz seeks readers, advertisers, financing

Blitz, anew lifestyle magazine for foot­ball fans, is planning aggressive marketing campaigns and seeking financial backing as it attempts to gain a foothold in the ...

Yahoo layoffs spark concerns

Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted ...

Cap One, USPS still in NSA dispute

An ongoing dispute between the post­al service and Capital One regarding a negotiated service agreement (NSA) — a contract between the USPS and the mailer ...


SMS is just the beginning for far-reaching mobile marketing

In a slow economy, marketing and adver­tising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view ...


Effective offers hit close to home

Recency and dwelling type are just a few of the home-based list selections that can help marketers from several industries target the right customers, say ...

Third Screen

Pepsi, Gatorade, Lays push NHL contest on Mobile

Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives hockey fans the chance to win four ...

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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