JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
I'm back from the Direct Marketing Association's annual conference with a stack of business cards as big as my head. I always return from DMA ...
Welcome to "Patient Critical: Madison Avenue," where new and legacy media vehicles struggle to capture declining advertising dollars, deliver ROI and answer the question: What ...
The amended Telemarketer Sales Rule (TSR) from the Federal Trade Commission says that automated sales communications can be delivered only to recipients who have provided ...
Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts ...
Marketers are finding success building Facebook games and fan pages to engage customers and build loyalty
Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing ...
Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook
DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations
Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many ...
Forget all the claims that one day or time is better than another to send messages to your mailing list. The ideal time to send ...
Looking back over the past decade, I continue to marvel at the power, promise and precision offered by e-mail. It can be a highly effective ...
During the recession, companies launched e-mail campaigns in record numbers because it is cost-effective and measurable. According to a study by Forrester Research, spending on ...
E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online ...
In these challenging times, it's more important than ever to stay in front of your customers. E-mail appears to be in the lead as a ...
E-mail newsletters are an inexpensive tool for communicating with current and prospective customers and make up over half of all e-mails sent. They are expected ...
Promotions claiming 99.99% anything set off alarm bells. It's just too good to be true, a little voice tells us, and in most cases the ...
Research from Pivotal Veracity and other deliverability service providers shows that 20% of marketers' opt-in messages were blocked or sent to junk folders in 2009. ...
For years, deliverability has been the bogeyman of e-mail marketing. Warding off its negative consequences has been a black art practiced by deliverability specialists, shrouded ...
As many e-mail marketers know, to comply with CAN-SPAM you must include an unsubscribe link and your postal address in e-mails, as well as make ...
There are plenty of reasons to keep your list clean. First and foremost is reputation management. As your stream of e-mails reaches receiving servers, it ...
When attempting to comply with CAN-SPAM requirements that prevent advertisers from sending e-mail to consumers who have unsubscribed, many share their physical suppression lists or ...
For many years, direct marketing messages were mostly about a company and its products, with little thought given to the recipients and their needs. With ...
As the CEO of an e-mail marketing service provider, I receive a lot of e-mail. That shouldn't surprise anyone, least of all me. But even ...
Most progressive marketers know that relevance is essential to driving strong customer response. To move to the next stage in customer engagement, deepen loyalty and ...
In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative ...
The days of "one-size-fits-all," "batch-and-blast" e-mail marketing are gone. In its place is "e-mail-plus," a new age e-mail marketing strategy that uses e-mail in combination ...
E-mail marketing is not enough. You need to supplement it with old-fashioned, hard-copy postal mail. Tangible, direct and targeted, mail still has a valuable, strong ...
Defined very generally, behavioral economics combines psychology and economics to identify why people make certain decisions about purchasing, borrowing, lending, etc. In her article, "The ...
We are constantly inundated with the concept that the Internet is creating a global community — a world marketplace where goods and services can be ...
A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits ...
How are your e-mail programs performing? Typically, when I ask a client this question their response is, "Well, our open rate is X, and our ...
Ted's Montana Grill, a national restaurant chain founded by Ted Turner and restaurateur George McKerrow Jr., needed to redefine and rejuvenate an e-mail program filled ...
Anyone trying to send an electronic message to another person right now must make a very important decision: Through which vehicle do I want to ...
Segmenting your list and personalizing the e-mail content will drive better returns than blasting the entire list with the same message, but it can entail ...
Abandoned carts cost e-commerce sites big dollars in lost sales. In fact, industry studies show that the average cart abandonment rate is between 50% and ...
In these tough economic times, marketers are challenged to do a great deal more with less. One way to do this is to focus on ...
A number of changes across the e-mail landscape over the last six months are adding up to a seismic shift in how we think about ...
Why did you decide to see the last movie you watched? Was it because of some glorious review or perhaps a friend's suggestion? Long before ...
Small businesses are being stretched even thinner during the recession and must continue to innovate if they're going to thrive. The good news is that ...
While many marketers are currently experimenting in the social networking space, most don't have a strategic plan for media integration or measurement. However, social networking ...
A report from analyst firm Altimeter and social platform provider Wetpaint found that companies investing heavily in social media significantly surpass their peers in terms ...
It's no secret that e-mail marketing is an effective and inexpensive lead generation channel, but where it lags is in its power to spread content ...
Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.
The John Caples International Awards, unique for its celebration of creativity in direct and digital marketing, has named Michael Mendenhall, SVP and CMO of HP, ...
In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to ...
Despite plateauing this year, Web banner ads remain a major source of advertising revenue for marketers. However, their creators are working to improve their effectiveness ...
Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated ...
In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization ...
USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
