October 2006 Issue of Direct Marketing News

October 2006 Issue of Direct Marketing News


Virgin founder champions green cause at DMA06

SAN FRANCISCO - The future is about the next generation and rethinking old approaches to business, Sir Richard Branson, chairman of the Virgin Group, told ...

Court dismisses Cardinal Value Equity Partners suit against infoUSA

Database services company infoUSA Inc. said Oct. 17 that the Court of Chancery for the State of Delaware dismissed a lawsuit filed in February by ...

Office Depot takes Green Book overseas

Office Depot Inc. last month expanded distribution of its business-to-business catalog of environmentally preferable products to five countries in Europe.

OPA: Branded content brings valuable buyers

Branded original content sites deliver more valuable buyers than do portal and search sites, a recent study by the Online Publishers Association found.

That was a good show

Maybe it was the city, maybe it was the glorious weather, maybe it was the mix of people or maybe it is direct marketing's time. ...

DMA•06 show examines confluence of brand and direct, global and local

SAN FRANCISCO - Themes of brand mixing with direct, international direct marketing and the impact of search were discussed at the DMA•06 show last week ...

Off duty at DMA•06

SAN FRANCISCO - A big outdoor tent, a famous singer-songwriter, a scavenger hunt and a lion dance were highlights from the party scene here at ...

Burger King goes mobile to drive traffic

Fast-food chain Burger King hopes to flip more burgers with the recent introduction of a mobile Web site designed to drive consumer traffic to its ...

Winterthur eyes new members with arts magazine

Next month the du Pont family estate in Winterthur, DE, will become more than a mansion -- it will be the emblem for a new ...

Healthy Kids is reborn

If you're looking to take something home from the pediatrician's office besides possibly bronchitis, then Meredith Corp. is about to debut your package.

Busting myths about Hispanic consumers

NEW YORK -- U.S. Hispanics pay their bills better than most, though they may pay a little later.

Puerto Ricans lead Hispanics in reading direct mail

Three-fourths of adults of Puerto Rican heritage read direct mail, according to the Vertis Customer Focus 2007: Opiniones survey released this month.

Crawford raises questions, awareness for leukemia society

Cindy Crawford has teamed with Yahoo to give more than just a beauty mark and Cover Girl smile to the Leukemia and Lymphoma Society.

First Class volume is slip-sliding away

The U.S. Postal Service's 2006 fiscal year ended Sept. 30, though final numbers were unavailable as of this writing. What is available is the postal ...

Making member, subscriber databases work

Priceless. That sums up how most associations view each member, especially professional and trade groups. Organizations offer member benefits ranging from lobbying to conferences to ...

Watch what you ask your customers

Customer information is a valuable marketing commodity. However, state privacy laws may restrict the manner in which businesses collect such information during retail transactions. Though ...

RSS: What it is, how to use it

RSS, or really simple syndication, is a widely used content feed available on many Web sites. Many marketers are still in the dark about RSS, ...

Consumer marketers can solve multimedia equation

Organizational issues are among the many that magazine publishers face as they push to become multimedia branded content providers. Their existing base of talent represents ...

How do you value creativity? Count the responses

Through the years, our industry has tried to quantify the secret of success, right down to individual tactics. Green envelopes depress response 17 percent. Postage ...

ATA show offers education for future

ORLANDO, FL - More than 600 people attended the 2006 American Teleservices Association Convention Expo at Disney's Coronado Springs Resort here. The theme was ...

States enforce limits on robocalls

With the elections nearing, the number of news items about the use of technology to automate the delivery of political messages is rising. Florida Rep. ...

Chase pursues Hispanics with ads in Spanish

Chase Card Services has begun a multimillion-dollar campaign carrying the tagline Confia en Ti. Confia en Chase, or Believe in yourself, believe in Chase, to ...

Flash features ignite society's 'SmokeOut'

Inspired by its award-winning Great American Eat Right Challenge, the American Cancer Society aims to produce similar results with its Great American SmokeOut next month.

Lia Sophia invites Internet to the party

While some party plan businesses see the Internet's direct marketing model as incompatible with their lifeblood -- the in-home party -- costume jewelry direct seller ...

Honda dips CR-V campaign in chocolate

Car manufacturer Honda rolled out a campaign it hopes will get consumers craving its new CR-V.

Pitney Bowes dives deeper into mailstream

Pitney Bowes Inc. will convey its progressive expansion within the mailstream category in an ad campaign set to premiere Nov. 1.

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