SAN FRANCISCO - The future is about the next generation and rethinking old approaches to business, Sir Richard Branson, chairman of the Virgin Group, told ...
Database services company infoUSA Inc. said Oct. 17 that the Court of Chancery for the State of Delaware dismissed a lawsuit filed in February by ...
Office Depot Inc. last month expanded distribution of its business-to-business catalog of environmentally preferable products to five countries in Europe.
Branded original content sites deliver more valuable buyers than do portal and search sites, a recent study by the Online Publishers Association found.
Maybe it was the city, maybe it was the glorious weather, maybe it was the mix of people or maybe it is direct marketing's time. ...
SAN FRANCISCO - Themes of brand mixing with direct, international direct marketing and the impact of search were discussed at the DMA•06 show last week ...
SAN FRANCISCO - A big outdoor tent, a famous singer-songwriter, a scavenger hunt and a lion dance were highlights from the party scene here at ...
Fast-food chain Burger King hopes to flip more burgers with the recent introduction of a mobile Web site designed to drive consumer traffic to its ...
Next month the du Pont family estate in Winterthur, DE, will become more than a mansion -- it will be the emblem for a new ...
If you're looking to take something home from the pediatrician's office besides possibly bronchitis, then Meredith Corp. is about to debut your package.
NEW YORK -- U.S. Hispanics pay their bills better than most, though they may pay a little later.
Three-fourths of adults of Puerto Rican heritage read direct mail, according to the Vertis Customer Focus 2007: Opiniones survey released this month.
Cindy Crawford has teamed with Yahoo to give more than just a beauty mark and Cover Girl smile to the Leukemia and Lymphoma Society.
The U.S. Postal Service's 2006 fiscal year ended Sept. 30, though final numbers were unavailable as of this writing. What is available is the postal ...
Priceless. That sums up how most associations view each member, especially professional and trade groups. Organizations offer member benefits ranging from lobbying to conferences to ...
Customer information is a valuable marketing commodity. However, state privacy laws may restrict the manner in which businesses collect such information during retail transactions. Though ...
RSS, or really simple syndication, is a widely used content feed available on many Web sites. Many marketers are still in the dark about RSS, ...
Organizational issues are among the many that magazine publishers face as they push to become multimedia branded content providers. Their existing base of talent represents ...
Through the years, our industry has tried to quantify the secret of success, right down to individual tactics. Green envelopes depress response 17 percent. Postage ...
ORLANDO, FL - More than 600 people attended the 2006 American Teleservices Association Convention Expo at Disney's Coronado Springs Resort here. The theme was ...
With the elections nearing, the number of news items about the use of technology to automate the delivery of political messages is rising. Florida Rep. ...
Chase Card Services has begun a multimillion-dollar campaign carrying the tagline Confia en Ti. Confia en Chase, or Believe in yourself, believe in Chase, to ...
Inspired by its award-winning Great American Eat Right Challenge, the American Cancer Society aims to produce similar results with its Great American SmokeOut next month.
While some party plan businesses see the Internet's direct marketing model as incompatible with their lifeblood -- the in-home party -- costume jewelry direct seller ...
Car manufacturer Honda rolled out a campaign it hopes will get consumers craving its new CR-V.
Pitney Bowes Inc. will convey its progressive expansion within the mailstream category in an ad campaign set to premiere Nov. 1.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
