DMNews discusses consumer data protection with Christopher N. Long, CMO, Litle & Co.
Donn Rappaport, this year's DMA chairman, is a gently compelling speaker, keen on metaphor - his speech at last week's DMA 07 Conference and Exhibition ...
The announcement last week that New York State Attorney General Andrew Cuomo had expanded his investigation of predatory college loan providers into deceptive, possibly illegal ...
It is well known that American movers are a promising marketing segment. When taking on a new address, consumers are more likely to invest in ...
Mountain Dew, the lime-green soft drink, decided to use packaging to support the arts with the Green Label Art campaign.
Approach: Upstart American Joe Apparel tapped Eisen Management Group to establish the brand and reach consumers and business clientele on a $40,000 budget. Lists came ...
Q: Can you describe your multichannel campaign for Diamond Aircraft?
Motricity, a provider of mobile content services, has signed an agreement to acquire the mobile services business unit of InfoSpace Inc. for approximately $135 million ...
John Deere may be one of the oldest companies on the US stock exchange, but company executives realized several years ago that being known as ...
Shelly Lazarus, chairman and CEO of Ogilvy Mather Worldwide, presented the Tuesday morning keynote at the DMA-07 Conference Exhibition.
E-mail marketing firm Message Systems has partnered with e-mail services firm Return Path to help with reputation management and best practices.
While the industry gathered at the DMA07 Conference Exhibition to focus on the year's best, including this year's Diamond Echo award winner Draftfcb, DMA leadership ...
With the cost of customer acquisition continuing to rise, Citi Cards continues to shift marketing dollars away from direct mail to the Internet.
If you are a marketer, chances are that you have read about the holy grail that is viral marketing, the campaign so stealthy, so clever ...
There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four experts share what has worked and what ...
Book RetaileráBarnes Noble Inc. (BN) is now available to consumers shopping on BlackBerry smartphones through a new partnership with mobile commerce services firm Digby.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.
