October 2007 29 40 Issue of Direct Marketing News
Spotlight
Spotlight conversation with Christopher N. Long, CMO, Litle & Co.
DMNews discusses consumer data protection with Christopher N. Long, CMO, Litle & Co.
Editorial
Laying tracks ahead of the train
Donn Rappaport, this year's DMA chairman, is a gently compelling speaker, keen on metaphor - his speech at last week's DMA 07 Conference and Exhibition ...
Op-Ed
Is a direct mail crackdown looming?
The announcement last week that New York State Attorney General Andrew Cuomo had expanded his investigation of predatory college loan providers into deceptive, possibly illegal ...
Main Feature
Aim at moving targets
It is well known that American movers are a promising marketing segment. When taking on a new address, consumers are more likely to invest in ...
The Work
Soft drink packaging designed by artists grabs attention
Mountain Dew, the lime-green soft drink, decided to use packaging to support the arts with the Green Label Art campaign.
American Joe Apparel - Startup goes from scratch to cash
Approach: Upstart American Joe Apparel tapped Eisen Management Group to establish the brand and reach consumers and business clientele on a $40,000 budget. Lists came ...
Nailed It
NAILED IT: DMNews spends a few minutes with Mike Carney, co-partner at Betelgeuse
Q: Can you describe your multichannel campaign for Diamond Aircraft?
News Articles
Motricity expands its NA foothold with $135 million buy
Motricity, a provider of mobile content services, has signed an agreement to acquire the mobile services business unit of InfoSpace Inc. for approximately $135 million ...
John Deere gives brand 3-D exposure
John Deere may be one of the oldest companies on the US stock exchange, but company executives realized several years ago that being known as ...
Customers, creativity and branding: Lazarus keynote
Shelly Lazarus, chairman and CEO of Ogilvy Mather Worldwide, presented the Tuesday morning keynote at the DMA-07 Conference Exhibition.
Message Systems partners with Return Path for e-mail reputation services
E-mail marketing firm Message Systems has partnered with e-mail services firm Return Path to help with reputation management and best practices.
DMA07 celebrates creativity
While the industry gathered at the DMA07 Conference Exhibition to focus on the year's best, including this year's Diamond Echo award winner Draftfcb, DMA leadership ...
Citi focuses more marketing online
With the cost of customer acquisition continuing to rise, Citi Cards continues to shift marketing dollars away from direct mail to the Internet.
Optimized
Think viral marketing is the holy grail? Choose wisely
If you are a marketer, chances are that you have read about the holy grail that is viral marketing, the campaign so stealthy, so clever ...
Technique
Keys to attracting magazine readers
There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four experts share what has worked and what ...
Third Screen
Barnes & Noble opens in Digby mobile mall
Book RetaileráBarnes Noble Inc. (BN) is now available to consumers shopping on BlackBerry smartphones through a new partnership with mobile commerce services firm Digby.
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