At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step ...
While 2007 was a record year for M&A in most business sectors, including direct marketing services, a different picture has emerged in 2008. The collapse ...
People don't understand the real function of mobile media or mobile advertising. Clients, analysts and reporters constantly ask me for the name of Sapient's mobile ...
In their quest to gather leads online, marketers have placed forms in myriad places on the Web — but their effectiveness is questionable at best. ...
QVC's new multichannel marketing strategy introduces the network to a broader range of consumers.
Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
Integrated campaign blows the lid off results for Wallaby Organic Yogurt; DePuy International Web site gives orthopedic surgeons a leg up; and Kass & Moses ...
DMNews speaks with Seung Bak, VP of marketing at Capital IQ, about the company's first integrated marketing campaign.
More retailers are embracing social media for their marketing efforts. According to a study by interactive marketing agency Rosetta, which was formerly known as Brulant, ...
Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will ...
While financial and economic news is bad for both consumers and businesses these days, the retail sector is being hit especially hard. However, amid the ...
With an often confusing variety of mobile marketing options to choose from, four experts share tips on how to best use the mobile Web, SMS, ...
Last month, General Mills-owned Chex Mix began advertising on Yahoo's Fantasy Football mobile site, m.yahoo.com/fantasy. The campaign, by agency partner MRM Worldwide, presents users that ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
