October 2008 30 42 Issue of Direct Marketing News

October 2008 30 42 Issue of Direct Marketing News

This Is How We Do It

Engines search for a niche

Ask.com's Garell discusses search's continuing evolution

Editorial

Tracking, research, can illuminate industry

At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step ...

Op-Ed

Hope remains for marketing M&A

While 2007 was a record year for M&A in most business sectors, including direct marketing services, a different picture has emerged in 2008. The collapse ...

Mobile isn't a traditional medium

People don't understand the real function of mobile media or mobile advertising. Clients, analysts and reporters constantly ask me for the name of Sapient's mobile ...

Gloves Off

To get online leads, what beats Web forms?

In their quest to gather leads online, marketers have placed forms in myriad places on the Web — but their effectiveness is questionable at best. ...

Main Feature

Channel surf

QVC's new multichannel marketing strategy introduces the network to a broader range of consumers.

Vertical Feature

A natural education

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.

The Work

Creative campaigns from Wallaby Organic Yogurt, DePuy International and Kass & Moses

Integrated campaign blows the lid off results for Wallaby Organic Yogurt; DePuy International Web site gives orthopedic surgeons a leg up; and Kass & Moses ...

Nailed It

VP of marketing at Capital IQ Seung Bak talks with DMNews

DMNews speaks with Seung Bak, VP of marketing at Capital IQ, about the company's first integrated marketing campaign.

Analysis

Transparency essential on social media

More retailers are embracing social media for their marketing efforts. Accord­ing to a study by interactive marketing agency Rosetta, which was formerly known as Brulant, ...

News Articles

Omniture acquires Mercado's site search and merchandising business

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will ...

Retail innovates in hard times

While financial and economic news is bad for both consumers and businesses these days, the retail sector is being hit especially hard. However, amid the ...

Technique

Choose the best mobile campaign

With an often confusing variety of mobile marketing options to choose from, four experts share tips on how to best use the mobile Web, SMS, ...

Third Screen

Mobile smack talk pushes Chex Mix to football fans

Last month, General Mills-owned Chex Mix began advertising on Yahoo's Fantasy Football mobile site, m.yahoo.com/fantasy. The campaign, by agency partner MRM Worldwide, presents users that ...

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