October 2006 Issue of Direct Marketing News

October 2006 Issue of Direct Marketing News


J.C. Penney offers online window treatment tool

J.C. Penney has launched a custom application on its Web site at www.jcp.com that allows customers to mix, match and layer window treatments and preview ...

Gap debuts fundraising collection online and offline

Specialty retailer Gap Inc. on Oct. 13 will introduce online and in select stores a limited collection of clothing and accessories designed to help eliminate ...

Holiday e-commerce projected to reach $32B this year: JupiterResearch

Online holiday retail sales this year will grow to $32 billion, an increase of 18 percent over last year's holiday season, according to a report ...

Experian promotes the process

Experian Marketing Services made public at DMA•05 in Atlanta its new multichannel positioning after the company concluded a series of acquisitions in the e-mail, addressing, ...

Clark Mackain Joins Direct Media

Direct Media Inc. and Clark Mackain have entered into a merger agreement effective Nov. 1, 2006.

Changing of the guard

The recent departures of Sharper Image Inc. founder/CEO Richard Thalheimer and one of the original members of J. Crew, director Emily Scott, was news because ...

On the road again

Expect more than 10,000 delegates and 500-plus exhibitors this week at DMA•06 in San Francisco, the world's largest gathering of direct marketers. How do you ...

Web Brain gives Alzheimer's education

An estimated 4.5 million Americans have Alzheimer's disease, a number that could skyrocket to 16 million by 2050. Yet there is no knowledge of the ...

Google grabs eyeballs with YouTube

Direct marketers see concerns both for Google Inc. and its rivals in the search giant's $1.65 billion acquisition of YouTube that combines a growing online ...

LifeFone makes good call with ARM

LifeFone signed Advanced Results Marketing recently to drive a national consumer direct response television campaign for its core product, an emergency response system for senior ...

Stone Publishing buys House of Printing

Print services company Stone Publishing has acquired full-service litho and short-run print house House of Printing.

GBC effort promotes brand wellness

GBC seeks to promote more than just brand consistency across the various custom presentation solutions it creates. The company also has a brand's wellness in ...

Nike takes steps to bolster site

Athletic retail giant Nike has undergone the first major renovation of its online store since the 1999 launch, seeking deeper product storytelling, faster functionality and ...

Heidelberg starts program for small printers

Printing solutions provider Heidelberg USA has begun a program to connect small printers with information to solve problems unique to their enterprises. A Web site ...

Staples? Media Horizons' got that

Office supply retailer Staples Inc. recently awarded management of its package insert program to Media Horizons Management, Norwalk, CT.

Independent co-op mailers unite

The Independent Co-op Mail Dealers Association held its first meeting last month with 24 independent dealerships attending including Neighborhood Direct, Chicago; Buyer's Choice, Woodinville, WA; ...

TTMS fills color print-on-demand niche

The Total Mailing System Inc., a direct mail production solutions provider, has no designs on becoming a commercial printer but it is filling the gap ...

Mokrynski debuts print ad program for e-commerce

InfoUSA Inc.'s Mokrynskidirect list services division has introduced a program that lets direct marketing mailers advertise in national consumer magazines and newspapers at discounts off ...

Equifax buys Austin-Tetra

Equifax Inc. has acquired Austin Consolidated Holdings Inc., a provider of business-to-business data management and customer data management services for Fortune 1000 companies and government ...

New DMA chairman's focus: inform and advocate

Markus F. Wilhelm, CEO of Bookspan, has been elected chairman of the Direct Marketing Association's board of directors for 2007. He replaces Stephen M. Lacy, ...

Checks Unlimited opens BTB packages to inserts

Insert media company Stanton Direct Marketing Inc. announced the availability of its Checks Unlimited Business Checks Ride-along program.

Sign up to our newsletters

Latest Jobs:

Company of the week

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.