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Issue Archive
> October 16, 2006 Issue of DMNews
October 16, 2006 Issue of DMNews
Miscellaneous
J.C. Penney offers online window treatment tool
J.C. Penney has launched a custom application on its Web site at www.jcp.com that allows customers to mix, match and layer window treatments and preview ...
Gap debuts fundraising collection online and offline
Specialty retailer Gap Inc. on Oct. 13 will introduce online and in select stores a limited collection of clothing and accessories designed to help eliminate ...
Holiday e-commerce projected to reach $32B this year: JupiterResearch
Online holiday retail sales this year will grow to $32 billion, an increase of 18 percent over last year's holiday season, according to a report ...
Experian promotes the process
Experian Marketing Services made public at DMA•05 in Atlanta its new multichannel positioning after the company concluded a series of acquisitions in the e-mail, addressing, ...
Clark Mackain Joins Direct Media
Direct Media Inc. and Clark Mackain have entered into a merger agreement effective Nov. 1, 2006.
Changing of the guard
The recent departures of Sharper Image Inc. founder/CEO Richard Thalheimer and one of the original members of J. Crew, director Emily Scott, was news because ...
On the road again
Expect more than 10,000 delegates and 500-plus exhibitors this week at DMA•06 in San Francisco, the world's largest gathering of direct marketers. How do you ...
Web Brain gives Alzheimer's education
An estimated 4.5 million Americans have Alzheimer's disease, a number that could skyrocket to 16 million by 2050. Yet there is no knowledge of the ...
Google grabs eyeballs with YouTube
Direct marketers see concerns both for Google Inc. and its rivals in the search giant's $1.65 billion acquisition of YouTube that combines a growing online ...
LifeFone makes good call with ARM
LifeFone signed Advanced Results Marketing recently to drive a national consumer direct response television campaign for its core product, an emergency response system for senior ...
Stone Publishing buys House of Printing
Print services company Stone Publishing has acquired full-service litho and short-run print house House of Printing.
GBC effort promotes brand wellness
GBC seeks to promote more than just brand consistency across the various custom presentation solutions it creates. The company also has a brand's wellness in ...
Nike takes steps to bolster site
Athletic retail giant Nike has undergone the first major renovation of its online store since the 1999 launch, seeking deeper product storytelling, faster functionality and ...
Heidelberg starts program for small printers
Printing solutions provider Heidelberg USA has begun a program to connect small printers with information to solve problems unique to their enterprises. A Web site ...
Staples? Media Horizons' got that
Office supply retailer Staples Inc. recently awarded management of its package insert program to Media Horizons Management, Norwalk, CT.
Independent co-op mailers unite
The Independent Co-op Mail Dealers Association held its first meeting last month with 24 independent dealerships attending including Neighborhood Direct, Chicago; Buyer's Choice, Woodinville, WA; ...
TTMS fills color print-on-demand niche
The Total Mailing System Inc., a direct mail production solutions provider, has no designs on becoming a commercial printer but it is filling the gap ...
Mokrynski debuts print ad program for e-commerce
InfoUSA Inc.'s Mokrynskidirect list services division has introduced a program that lets direct marketing mailers advertise in national consumer magazines and newspapers at discounts off ...
Equifax buys Austin-Tetra
Equifax Inc. has acquired Austin Consolidated Holdings Inc., a provider of business-to-business data management and customer data management services for Fortune 1000 companies and government ...
New DMA chairman's focus: inform and advocate
Markus F. Wilhelm, CEO of Bookspan, has been elected chairman of the Direct Marketing Association's board of directors for 2007. He replaces Stephen M. Lacy, ...
Checks Unlimited opens BTB packages to inserts
Insert media company Stanton Direct Marketing Inc. announced the availability of its Checks Unlimited Business Checks Ride-along program.
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Measurement makes Facebook a marketing win
Do celebrities help social media campaigns?
Consumers expect real-time results
Diapers.com testing social media, e-mail integration with Responsys' tool
Inbox Insider: E-mail marketing firms move into Asia-Pacific market
Staples kicks off b-to-b site
Measuring ROI for Web Experience Management
Clean data helps mail reach its target
Making direct mail and e-mail work together
Measurement makes Facebook a marketing win
Staples kicks off b-to-b site
Starwood targeting competitors' customers with hush-hush loyalty program
Gupta agrees to pay $7.4M to settle SEC charges
Variable data helps make print personal
Three trends to watch in e-mail marketing
Diapers.com testing social media, e-mail integration with Responsys' tool
LL Bean debuts e-commerce site, catalog for spring collection
New York Times takes on Journal in business-to-business campaign
Bank of America extends Merrill Lynch campaign with interactive billboard
Reader's Digest, Arcadia release South African names through Acton
Sharp turns on integrated effort highlighting TV technology
GameStop plans revamped loyalty program, expanded downloadable offerings
Union leaders tell senators to oppose five-day delivery plans
Einstein Bros. parent names Young & Rubicam AOR
Zappos.com uses puppets to promote customer service work
Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort
Footlocker.com launches PIP targeting e-commerce buyers
Aflac launches user-generated video contest
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