October 2007 29 39 Issue of Direct Marketing News

October 2007 29 39 Issue of Direct Marketing News

Duly Noted

Keep the USPS posted

áThe US Postal Service now requires a minimum duration of 15 days for temporary change-of-address, with a 185-day maximum. Customers can still obtain temporary change-of-address ...

i -Way or the highway

The US Department of Transportation has granted the construction of digital billboards along Interstate and federal-aid highways protection under the Highway Beautification Act. Changeable electronic ...

Batteries included

The US Postal Service has changed standards for mailing batteries. The final rule sets a five-pound maximum mail piece weight limit when primary lithium and ...

Spotlight

Spotlight: An interview with Marie Toulantis, CEO, BarnsandNoble.com

Q: What was the initiative behind the redesign of Barnes Noble's Web site?

Editorial

A new look and direction for DM News

Over the past 28 years, DM News' staff has worked hard to bring readers the news and analysis that drives this dynamic industry. This week, ...

Op-Ed

Keep pace with global markets

The dynamics of international mailing have become much more sophisticated and complex. Changing legislation and regulations, security and advancements in technology and systems have made ...

Search 'gold' needs better tactics

Not long ago, the Internet was an open frontier. The most forward-thinking companies bid on the keywords most relevant to their business to capture consumer ...

Gloves Off

What adds edge to a permission e-mail?

Like religion or politics at a dinner party, mentioning permission at a gathering of e-mail marketing professionals can be a fast way to get a ...

What adds edge to a permission e-mail

Permission is important, but it might not be enough. The relationship a mailer has with the recipient is the critical factor in determining whether a ...

Nailed It

NAILED IT: DMNews spends a few minutes with Jason Scheidt, director of marketing, EyeWonder

Q: Tell us about your video banner campaign with Special Ops Media and Universal Music for the Police world tour.

News Articles

Holiday sales to grow by 4 percent to $447.5 billion: NRF

Holiday sales are expected to grow by 4 percent this year to $447.5 billion, which is the slowest holiday growth since 2002, according to the ...

New search engine lets consumers find credit card bonuses

New search engine CreditCardSearchEngine.com lets consumers find credit cards that match their needs.

European digital marketing specialist Neolane hits US

European marketing software provider Neolane Inc., which specializes in integrating emerging technologies with traditional channels of communication, has launched operations in North America.

Delivering through AOL isn't easy: Dot Email report

AOL is the toughest nut to crack for e-mail deliverability for marketers, while Google's Gmail is the easiest, according to a recent survey by online ...

CosmoGirl enters the virtual world There.com

Hearst Magazines' teen magazine CosmoGirl has entered into a partnership with Makena Technologies to bring the CosmoGirl brand into the social virtual world There.com, which ...

RandMcNally.com maps out ad platform with Travel Ad Network partnership

Mapping and driving directions Web site RandMcNally.com has tapped Travel Ad Network, a vertical ad network focusing on travel, as its exclusive sales representative.

USPS proposes addressing standards for FSS

The US Postal Service proposed two rules yesterday that would require stricter addressing for mail sent with automation, presorted or carrier route rates, in an ...

Talbots to review brand positioning

Talbots Inc. has retained a business consulting firm to assist in a strategic review of the company's brand positioning. The Hingham, MA-based company is looking ...

<i>Monocle</i> embraces print, success

In a world where print seems to be suffering, how does one take an unabashedly print product û one that's book-like, heavy and in-depth û ...

Loan marketers scruntinized

New York State attorney general Andrew Cuomo shone the spotlight onto the direct marketing world last week, when he announced he was expanding his investigation ...

Intel shifts ad spend to the online channel

The Intel Corporation is shifting the focus of its annual $300 million ad spend from TV and print to more online advertising, such as search ...

Big books make a comeback

After focusing on niche titles and targeted mailings for years, it's been a long time since a catalog made a thud when dropped on a ...

Magazine ads expand onto mobile Web

Consumer magazines have been noticing the it factor of the mobile Web lately. Hearst has nine mobile magazine sites, The New York Times just launched ...

Bath & Body Works increases its e-mail sales with customer product reviews

Retailer Bath Body Works is using its recent partnership with Bazaarvoice ratings and reviews to increase sales via e-mail.

Optimized

The challenges facing Google's diversification

This week's news that Google's stock price had cleared $600 was quickly justified by analysts, who said that diversification into other media would provide continued ...

Features

The Power of Education

When GlaxoSmithKline (GSK) was preparing to launch its over-the-counter weight loss solution Alli, one of its first marketing moves was to focus clearly on health ...

Crossing the Divide

For the first time since L.L. Bean opened its flagship store in 1917 in Freeport, ME, retail customers aren't getting tossed back into the water ...

Outside perspective with Justin Basini of Capital One

Justin Basini, European head of brand marketing for Capital One, talks to Noelle McElhatton about the brand, the US, and the credit crunch.

Technique

Optimizing images delivers online

Google's Universal Search has made images more important than ever in driving traffic toyour Web site. Four experts weigh in on best practices for optimizing ...

Third Screen

Axe smells teen spirit in a new mobile campaign

Men's fragrance brand Axe is targeting teens in a mobile campaign that debuted early October and will run for seven weeks. The Naughty to Nice ...

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