October 2008 30 41 Issue of Direct Marketing News

October 2008 30 41 Issue of Direct Marketing News

This Is How We Do It

Marketing, Chicago style

Euro RSCG's Bess on millennials, the holidays and more

Editorial

Stay connected to stay relevant

You know the feeling: You're sitting in a conference ses­sion or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." ...

Gloves Off

What is the best way to pitch a client?

Agencies looking to build up their business cannot rely on dated approaches to attract new clients. Our experts explain how unconventional strategies can be put ...

Main Feature

CRM Champion

CRM strategies and applications help Travelocity tackle a tight travel market.

Vertical Feature

Woo women shoppers

Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.

The Work

Creative campaigns from Charity:water, MVP Healthcare and RED Development

Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom ...

Analysis

E-mail list rental may fall out of favor

Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based ...

News Articles

Belt tightening reaches USPS

Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance ...

HP looks to partners for growth

Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at ...

KitchenAid will add DRTV to marketing mix

KitchenAid, a division of Whirlpool Corporation World­wide, will launch a new DRTV campaign on November 3 to pro­mote its high-end stand mixer.

WPP's pursuit of TNS ends with $1.93B buy

Media holding company WPP Group PLC has acquired British market research firm Taylor Nelson Sofres (TNS) for $1.93 bil­lion after a months-long pursuit.

New Briefs

MealChime.com from Moosylvania

Digital marketing firm Moosylvania has introduced MealChime.com, a new restaurant search site. Domino's Pizza, McDonald's and Hardee's all have signed up as advertising partners for ...

Optimized

Machinima is a futuristic, viral option for marketers

Although still in its infancy, machin­ima — animated films created by using a number of different game or virtual world engines — is rapidly emerging ...

Technique

Last-minute campaign help for the holidays

There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make ...

Third Screen

Gawker expands onto mobile Web with Quattro deal

Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various proper­ties, and to work as the exclusive global ...

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Company of the Week

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