October 2008 30 41 Issue of Direct Marketing News
This Is How We Do It
Euro RSCG's Bess on millennials, the holidays and more
You know the feeling: You're sitting in a conference session or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." ...
Agencies looking to build up their business cannot rely on dated approaches to attract new clients. Our experts explain how unconventional strategies can be put ...
CRM strategies and applications help Travelocity tackle a tight travel market.
Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.
Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom ...
Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based ...
Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance ...
Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at ...
KitchenAid, a division of Whirlpool Corporation Worldwide, will launch a new DRTV campaign on November 3 to promote its high-end stand mixer.
Media holding company WPP Group PLC has acquired British market research firm Taylor Nelson Sofres (TNS) for $1.93 billion after a months-long pursuit.
Digital marketing firm Moosylvania has introduced MealChime.com, a new restaurant search site. Domino's Pizza, McDonald's and Hardee's all have signed up as advertising partners for ...
Although still in its infancy, machinima — animated films created by using a number of different game or virtual world engines — is rapidly emerging ...
There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make ...
Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various properties, and to work as the exclusive global ...
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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